Payhawk launches blitz campaign in Las Vegas

Who are Payhawk?

Payhawk combines accounts payable, corporate cards, and expenses into a single spend solution with customisable approval flows, easy bank payments, support for multiple currencies, and the capability to make payments globally in a single tool.

 

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Payhawk Conference 2023 - Vegas

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The Brief

Bulgarian unicorn Payhawk was looking for a unique way to promote their services to potential B2B clients within the US attending the SuiteWorld 2023 conference in Las Vegas. With 3 major billboards located on the Las Vegas strip Payhawk wanted to engage a new audience through different mediums, new creative and an increased DOOH presence.

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The Challenge

Creating a 3D anamorphic animation to showcase Payhawk’s services was competitive as we were competing with the excitement of the Las Vegas strip. The campaign needed to cut-through whilst be understandable at a glance and generate genuine impact. We realised we needed to grab the attention of SuiteWorld attendees in multiple ways. It was therefore decided we would not only display Payhawk via Digital Out Of Home, but also via a wrapped fleet of Tesla Ubers.

“You guys were really great to work with”

Maisie Richardson, Marketing Director, UK/I & US

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Payhawk Conference 2023 - Vegas

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The Outcome

The campaign duration was 4 days, it included 3 billboards and 5 wrapped Tesla Ubers. Overall Payhawk established a strong brand presence through  multiple touchpoints throughout the event. ‘swarming’ Caesars Forum and Hotel Flamingo during the SuiteWorld Conference, and driving Ubers  around high density areas with significant traffic on the Vegas strip generated over 1.1m impressions.

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