Working with CANNA for over 5 years across marketing and social media to help elevate and engage new target audiences.
Project details
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Working with CANNA for over 5 years across marketing and social media to help elevate and engage new target audiences.
CANNA approached us with the goal of increasing awareness among urban gardening and hydroponics enthusiasts, specifically targeting the younger demographic of 18-35 year olds residing in inner cities. Our strategy focused on leveraging both organic and paid social media channels to bring about a shift in perceptions and Google Ads to boost digital presence.
With an existing audience in place, our challenge was to revamp the visual and textual elements to captivate and engage the target demographic effectively.
We developed a comprehensive marketing plan that yielded impressive results. Our efforts resulted in an astounding 15 million impressions, establishing a strong presence for CANNA within the target market. Additionally, we successfully launched and provided guidance for CANNA’s presence on TikTok, harnessing the platform’s immense reach and influence. Additionally we facilitated a strategic sponsorship collaboration between CANNA and a prominent football and eSports club boasting over 1.7 million followers.
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