Canna UK’s First Outstanding OOH Campaign

As AI allows us to think more creatively in our campaigns, sometimes the technology doesn’t always match up with our visions. In Canna’s case, a design aspect we wanted to integrate with our billboards was money and tree plants, making the leaves of the plants interlink with the ‘hitting the jackpot’ aspect which strikes out to our billboard on-goers. 

Not only that but from a logistical perspective, challenges included picking out suitable and effective locations for Canna’s billboards. Whilst the ideal message behind the billboard was to drive sales, the OOH helped bring awareness for those looking for agriculture growth products.