Sprint Power LinkedIn Strategy
“Working with PinPoint on the alignment of our brand, tone, distribution strategy and management has been eye opening. Recently being acquired by TAE in the USA we will continue to use PinPoint and they’ve impressed not only the Sprint Power board but our acquirers too.”
Ben Russell – Chief Commercial Officer
Build an organic LinkedIn Strategy, Social Playbook and Content Roadmap for a 12 month period as Sprint Power expands and grows from the UK into the US and regions further afield. As well as delivering complex technical products and services, which are often hard to communicate effectively across social media, they have had a rapid expansion within their company, hiring over 150 people in 2022 alone. This has caused the business to have fragmented comms and no alignment or external brand consistency.
We developed a data-driven strategy to identify a number of bespoke target audiences (tribes) and to define and reposition the Sprint Power brand.
A new brand vision, “The Power behind change” was created, which enabled us to promote the market leading, technical innovation behind the Sprint Power electronic charging products and solutions.
Best practice organic social content was produced and seeded across LinkedIn, Meta and Twitter to drive and communicate the Sprint Power solutions, generating brand awareness and share of voice against key competitors such as Williams Advanced Engineering, whilst also creating engagement with bespoke business leads and technology audiences.
We positioned Sprint Power as a thought leader and expert in their field through reliable, engaging and focused industry content. Dedicated LinkedIn campaigns were created through the mapping of new audiences (tribes), with data-driven content strands and themes that resonate best with the job types identified, ideating, creating and distributing content from animations, to graphical stills, video and GIFs.
The brand and strategic vision, lenses, tonality and media formats were encapsulated in a playbook, to enable reactive and consistent user generated posting throughout the Sprint Power business if required. Along with impression and engagement growth across all channels, the Sprint Power LinkedIn channel has seen significant engagement since the re-launch, including the generating of two high-value leads from a single post promoting Sprint Powers wireless charging technology solutions in November 2022.
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