The guiding principle of PinPoint is simple. We think every business deserves smart, human, targeted content with a bit of wow.
But what does that mean to you? Here’s how it all happens when you work with us…
How we work
We use insights to create content that truly moves the needle. We’ll never waste your time on waffle, or work that is pretty for pretty’s sake.
Projects evolve and needs change. We are always agile, adapting our teams, processes and ways of working for each client.
Clear Goals Up-Front
We’ll take the time to understand the outcome you need. Once we’ve agreed some shared goals, we can measure progress and celebrate success.
No Big Reveals
We work openly and transparently, sharing, improving and testing as we go. We never miss an email and we’ll never disappear on you.
No More Stuff for the Sake of Stuff.
No nonsense means not doing things for the sake of it. Whether that’s needlessly expensive production, content that doesn’t serve a purpose or strategy simply to justify media spend.
It also means taking pride in creating content that we can all be proud of. With data-driven accountability and the kind of inspired storytelling that stops you in your tracks and your feed.
It’s a culture that started with our founder, Oliver Bruce, who set up PinPoint aged 19, having spotted that many businesses were keen to use the power of video but either couldn’t afford it, or didn’t know where to start.
That belief now underpins everything we do… That every business large or small should have access to transparent, smart thinking that gets the right content in the right place with an added dash of wow… After all, who said No Nonsense had to mean dull?
With 1 GCSE, Dyslexia, Dyspraxia and having been to 7 different schools it’s safe to say education wasn’t Oliver’s strongpoint.
Having founded his first business whilst at University aged 18, Oliver, now 27, continues to aggressively expand PinPoint Media as they explore data-led and analytical video, voice and animation content forecasting to double revenues in 2021.
Oliver has won numerous awards for Entrepreneurship from the Institute of Directors, Director of the Year award (aged 24) through to the FSB Young Entrepreneur award and multiple 30 under 30 recognitions. He’s a passion for start-ups and entrepreneurialism mentoring for the Princes Trust as well as students as an alumnus of his University.
Fergus started his career in events working for O2, after realising he wasn’t so good at being told what to do, he went freelance managing festivals around the UK. After building his network he set up his first ‘proper’ business delivering experiential brand activations for some of the best brands including Relentless, Cornish Orchards and Puma at events festivals across the UK.
Having scaled and sold the business aged 26, Fergus joined Oliver at PinPoint Media to help drive its aggressive expansion in the media world. Since joining PinPoint the team, growth and turnover has tripled in as many years. Day-to-day he focuses on operational excellence, project deliverability, staff engagement and recruitment.
Frustrated by the agency world, Fergus is passionate about delivering data-driven creative with production expertise to power the growth of the business and its clients – proving the return on investment.
Amy is an experienced marketer with a decade of experience spanning the fashion, design and tech industries. In her current role at leading content creation agency PinPoint Media, Amy leads the firm’s sales expansion into London & Manchester responsible for new business, agency partnerships and sector diversification.
Amy is passionate about the blurring of design and technology and the future of the events industry. She has spoken at many events on this topic including World Architectural Festival and PR Week @ BAFTA.
Former Finance Director of Honeycomb TV Limited, which raised £4m+ of investment and merged with one of its biggest competitors, Peach. Mo managed the finance function and team of the company from launch of the business in Aug 2016 through to completion of the merger. Former Finance Lead of Seven Seconds (Part of BBH Global) where he was part of the management team that negotiated the sale of the company to the Publicis Groupe. 10+ years of experience in finance roles in the advertising industry with creative agencies such as DLKW Lowe, BMB, Beta and BBH.
Douglas is an award-winning Creative Director and Film Director, with a passion for unlocking the human stories that lie at the heart of brand culture. A passion that has seen him working continually at the forefront of new and developing communication platforms.
From exploring the emerging medium of viral content with his own collective in Shoreditch for brands such as Nike and Playstation, through to helping define the revolutionary ’Culture to Commerce’ content publishing methodology at Adjust Your Set. Most recently, Doug built editorially focused teams at Oliver, to satisfy the demand for always-on disruptive creative, launching teams for Nando’s, Evian, Ballantine’s and Danone.
Ian Smalley has a wealth of creative content production knowledge particularly in the area of digital marketing; including social media, influencer marketing, interactive moving image, websites, microsites, Web TV, E-Learning and Apps. Having previously served as a Digital Creative Director specialising in Motorsport, Sport & Leisure, Lifestyle, Consumer and B2B sectors.
With a particular focus on developing data-led strategy, Ian has crafted high-impact social media and channel strategies and campaigns for Eastbourne Eagles, Thurrock Hammers Ltd, The PHA Group and CTN Communications among others. He has particular expertise in driving brand awareness and community engagement through digital channels.