Our Beliefs.

The guiding principle of PinPoint is simple. We think every business deserves smart, human, targeted content with a bit of wow.

But what does that mean to you? Here’s how it all happens when you work with us…

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How we work

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No Nonsense

We use insights to create content that truly moves the needle. We’ll never waste your time on waffle, or work that is pretty for pretty’s sake.



Projects evolve and needs change. We are always agile, adapting our teams, processes and ways of working for each client.


Clear Goals Up-Front

We’ll take the time to understand the outcome you need. Once we’ve agreed some shared goals, we can measure progress and celebrate success.


Open Doors

When you work with us, we’ll become your closest creative partners. Our doors are always open.

No Big Reveals

We work openly and transparently, sharing, improving and testing as we go. We never miss an email and we’ll never disappear on you.



Like you, we’re driven to succeed no matter what. If an idea isn’t working, we find a better one. If a solution doesn’t exist, we create one.

No More Stuff for the Sake of Stuff.

No nonsense means not doing things for the sake of it. Whether that’s needlessly expensive production, content that doesn’t serve a purpose or strategy simply to justify media spend.

It also means taking pride in creating content that we can all be proud of. With data-driven accountability and the kind of inspired storytelling that stops you in your tracks and your feed.

It’s a culture that started with our founder, Oliver Bruce, who set up PinPoint aged 19, having spotted that many businesses were keen to use the power of video but either couldn’t afford it, or didn’t know where to start.

That belief now underpins everything we do… That every business large or small should have access to transparent, smart thinking that gets the right content in the right place with an added dash of wow… After all, who said No Nonsense had to mean dull?


Key contacts

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Oliver Bruce PinPoint Media

Oliver Bruce

Chief Executive Officer

With 1 GCSE, Dyslexia, Dyspraxia and having been to 7 different schools it’s safe to say education wasn’t Oliver’s strongpoint.

Having founded his first business whilst at University aged 18, Oliver, now 29, continues to aggressively expand PinPoint Media as they explore data-led and analytical video, voice and animation content forecasting to double revenues in 2021.

Oliver has won numerous awards for Entrepreneurship from the Institute of Directors, Director of the Year award (aged 24) through to the FSB Young Entrepreneur award and multiple 30 under 30 recognitions. He’s a passion for start-ups and entrepreneurialism mentoring for the Princes Trust as well as students as an alumnus of his University.

Not afraid to speak aloud, Oliver hosts his top 50 podcast (on apple podcast) “Success Is In The Mind” and invests independently into crypto currencies and emerging markets.

Fergus Bruce PinPoint Media

Fergus Bruce

Chief Operating Officer

Fergus started his career in events working for O2, after realising he wasn’t so good at being told what to do, he went freelance managing festivals around the UK. After building his network he set up his first ‘proper’ business delivering experiential brand activations for some of the best brands including Relentless, Cornish Orchards and Puma at events festivals across the UK.

Having scaled and sold the business aged 26, Fergus joined Oliver at PinPoint Media to help drive its aggressive expansion in the media world. Since joining PinPoint the team, growth and turnover has tripled in as many years. Day-to-day he focuses on operational excellence, project deliverability, staff engagement and recruitment.

Frustrated by the agency world, Fergus is passionate about delivering data-driven creative with production expertise to power the growth of the business and its clients – proving the return on investment.

Amy Green PinPoint Media

Amy Green

Business Development Director

Amy is an experienced marketer with a decade of experience spanning the fashion, design and tech industries. In her current role at leading content creation agency PinPoint Media, Amy leads the firm’s sales expansion into London & Manchester responsible for new business, agency partnerships and sector diversification.

Amy is passionate about the blurring of design and technology and the future of the events industry. She has spoken at many events on this topic including World Architectural Festival and PR Week @ BAFTA.

Doug Hurcombe PinPoint Media

Doug Hurcombe

Creative Director

Douglas is an award-winning Creative Director and Film Director, with a passion for unlocking the human stories that lie at the heart of brand culture. A passion that has seen him working continually at the forefront of new and developing communication platforms.

From exploring the emerging medium of viral content with his own collective in Shoreditch for brands such as Nike and Playstation, through to helping define the revolutionary ’Culture to Commerce’ content publishing methodology at Adjust Your Set. Most recently, Doug built editorially focused teams at Oliver, to satisfy the demand for always-on disruptive creative, launching teams for Nando’s, Evian, Ballantine’s and Danone.

Ian Smalley PinPoint Media

Ian Smalley

Head of Content Strategy

Ian Smalley has a wealth of strategy and creative content knowledge and experience across digital PR and marketing, including social media, influencer marketing, moving image and websites.  Having previously served as a Digital Creative Director at a number of London Digital and PR agencies, specialising in Sport & Leisure, Lifestyle and Consumer, Crisis and B2B / B2C sectors. 


With a particular focus on developing data-led strategies, Ian has crafted high-impact social media channel strategies and campaigns for The Royal Navy, Aviva, Jota Sport and Purplebricks amongst others.  He has particular expertise in driving brand awareness and community engagement through digital and social channels.

Jessica Barder

Jessica Barder

Senior Animation Producer