Paid Media & Media Buying
End-to-end ownership from purchase to placement, strategy to creative, performance to reporting.
Paid Media and Traceability
In the digital age, paid media campaigns are highly trackable, allowing for detailed measurement of their effectiveness. This traceability is crucial because it provides measurable metrics to evaluate the success of the marketing campaign.
Guaranteed Deliverables and Performance
With our original purpose being to democratise quality content for businesses globally, we’ve been on the crest of the content wave for nearly 10 years. Now, with a desire to empower individuals and businesses alike to create high-quality, sharable video content that remains authentic, enables change but speaks directly to your audience we remain at the forefront of what is a far more ‘data-driven’ content landscape enabling our clients to create content with purpose.
Performance Marketing and Data Impact
Over the last decade or so the word video production and content has become a given to brands and business, however, creating and understanding what makes successful content creation and staying ahead of trends in the industry is where we come in. With a global team of internal creatives and our ability to “trend hack” and identify emerging themes to strategically gives our clients huge commercial advantages. This expertise and our ability to create content that aligns with current trends ensures your content is sticky and resonating with the correct target audience.
In-House Process and Efficiency
By handling the entire process in-house, from strategising to design, planning, and campaign management, we can achieve greater efficiency and coordination. This streamlined approach allows for quicker decision-making and adaptation, reducing the response time to changes in the market or campaign performance.
Media Buying and Strategic Partnerships
Media buying involves purchasing advertising space across various media channels, such as TV, radio, outdoor billboards, etc. Our strategic partnerships with media providers like Sky Adsmart, Global, and JCDecaux enable us to access a broader range of advertising opportunities and platforms, leading to increased exposure for our clients’ brands on both national and international scales.
Methodical Approach and Data-Driven Delivery
Our approach to paid media and media buying is both methodical and data-driven. This means that decisions are based on thorough analysis and strategic planning, rather than solely responding to immediate circumstances. The incorporation of data into decision-making ensures that campaigns are better aligned with the target audience’s preferences and behaviors.
Purpose in the Marketing Funnel
Paid media and media buying play a significant role in the marketing funnel. From raising brand awareness to driving sales, these activities have specific purposes at different stages of the customer journey. When executed correctly, they contribute to guiding potential customers through the funnel and converting them into loyal customers.
No nonsense.
Just business sense.
Accelerated Performance with RIAT Paid Ads 2023
Canna UK's First Outstanding OOH Campaign
Payhawk launches blitz campaign in Las Vegas
1.1 Million Impressions
CANNA UK Paid & Organic Social Media
15million + Impression
