British Heart Foundation Video

Who are The British Heart Foundation?

Our vision is a world free from the fear of heart and circulatory diseases. We raise money to research cures and treatments, so we can give people more time with the ones they love.

British Heart Foundation

 

🔗 Click here to read our Kidney Trust case study

Play Video
cs up icon
Views by the end of the week.
0
cs up icon
Views within three and a half months.
0
cs up icon
Overall views
0
CS1 BHF

01

The Brief

The British Heart Foundation required an emotive and powerful video to help raise awareness of the steps we can all take to reduce our risk of developing heart disease from other linked conditions. We worked in partnership with their agency, Made by Sonder to create an appropriately engaging and meaningful production.

02

The Challenge

On this occasion, the script, storyboard and look-book had already been prepared by Made by Sonder, so our challenge was to bring them to life. Further complexity was added by the need to work with real people, not actors, all of whom had first-hand experience of heart complications and had to be coached and helped to feel comfortable in front of the cameras to tell their powerful stories. As with all charities, budget was tight, so we needed to work very efficiently to film four individual stories over two days and two locations.

CS2 BHF
CS3 BHF

03

The Outcome

We produced a video that tells the personal and emotional stories of people impacted by heart complications such as high blood pressure, diabetes and cholesterol.

The importance of the subject matter and its life saving potential required all elements of the production process – from location scouting and set design to researching, profiling and nurturing – to play a supporting role to this message.

Want the same results?

Get in touch to see how we can help you today

You may also like...

HSBC - Topic & Narrative Strategy
Nyetimber - META
Payhawk launches blitz campaign in Las Vegas
1.1 Million Impressions
Ticketmaster Sport - Ticketing Launch App
67% Uplift In Engagement

Project details

Send us a message and one of our experts will be in touch shortly.

right arrow yellow

"*" indicates required fields