Siblings Gin Augmented Reality

“Creating a smart label through Web Augmented Reality for Sibling Negroni Gin proves how versatile and effective this medium is becoming. Bringing the Sibling brand to life we’ve ensured the user’s journey is engaging, seamless and insightful at every touchpoint. We’re starting to see a real demand for an integrated and diverse approach to content marketing. This has included implementing VR and AR within content marketing particularly within the direct-to-consumer markets.”

 

Oliver Bruce, CEO & Founder of PinPoint Media

Siblings Gin Augmented Reality
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01

The Brief

Sibling Gin came to PinPoint with a key objective in mind, they wanted to increase the dwell time and engagement in one of their core product lines, Negroni Gin, bringing the unique blend of botanical flavours and hand-crafted taste of Italy to life while staying true to their Cotswold routes.

The experience needed to enhance their customer’s experience rather than distract them, unlocking the brand story in a unique and differentiated way.

PinPoint Media rose to the challenge, creating a WebAR experience showcasing their Negroni Gin. The experience highlighted the ingredients used and explained the origins of the product. The experience included videos, and shared various cocktail recipes for the Negroni mix.

Sibling Gin wanted something which would drive consumers to their online shop. The solution was an interactive shopping experience by way of a WebAR experience. This gave transparency to the company and brand, something which is increasingly popular among consumers today.

02

The Challenge

First, PinPoint and Sibling Gin had a briefing to align on brand and campaign goals. The information gathered from that briefing was then used in an internal session. The PinPoint team then discussed how to incorporate Sibling’s brand guidelines, designs and goals.

Sibling provided a few style frames, still images, animations and 3D objects. Which PinPoint then needed to piece together to create an Augmented Reality experience.

The team at PinPoint used ZapWorks Studio to create the WebAR experience, piecing the animated designs and video content together with ease. They also added a link to the product page allowing customers to browse the full range.

In the past, an AR experience could only launch through a downloaded app. This added a barrier to entry. Today, with WebAR all you need to do is scan the QR code, tap and enjoy the experience.

The experience included animated visuals, buttons and noises. Once launched, the user could move their phone to reveal the interactive elements around the bottle.

03

The Outcome

The experience included interactive elements such as video and animation. The videos gave additional information and context within the experience. One video shared information about the botanicals used and also what tonic is best suited to the gin. Another video allowed the customer to ‘meet’ the Sibling team and ‘buy more’ at the click of a button. Another key outcome for PinPoint and Sibling was the additional customer insight and data that the AR experience unlocked for them. WebAR technology uniquely helps to solve part of the puzzle of understanding your audience.

Data such as age, locality, gender and time of interaction can be captured through WebAR. This can help organisations to better understand their customer base. The data linked the sale of a physical product and an online service to create an experience.

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