Royal International Air Tattoo
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Royal International Air Tattoo

This year we were appointed to take over the full marketing & communications plan for the Air Tattoo.  Our mission? To “take them to the next level”. 

Royal International Air Tattoo
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Royal International Air Tattoo


The Brief

The Royal International Air Tattoo (RIAT) briefed us to take their marketing ‘to the next level’ with a 360 marketing campaign including social media, paid digital advertising, traditional out of home & digital out of home.

Royal International Air Tattoo


The Challenge

RIAT wanted to expand their reach to new audiences without alienating their current one.

This meant finding the balance between reminding legacy fans of what they love about the event whilst also hero-ing the new elements to attract new audiences.

Royal International Air Tattoo


The Outcome

We created a full 360 plan for RIAT. So far this year we have launched their TikTok channel, run paid & organic social media activity.

Total ticket sales since launch of the campaign is £4,155,100, we are expected sell out
completely upon campaign completion. To date Saturday is sold out, and have a remaining
£848,435 of tickets left to sell as of the 15th June 2022.

Watch this space to see this project grow further as the summer continues!

£ 0
revenue generated
0 %
increase in website traffic
0 %
increased impressions across social media channels

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Royal International Air Tattoo