Kritika Naidu
Social Media Manager
Kritika started her career as a civil engineer before moving into cricket journalism. At Cricbuzz in India — one of the world’s most downloaded sports apps — she was part of the team that helped scale the platform to over 1 million downloads. That experience taught her something most marketers never learn: how to build content that earns a genuine audience, not just impressions.
Over 13 years, Kritika has moved from editorial into brand and content marketing, working across media, B2C products and scaling companies. She specialises in building content and social strategies from scratch — the kind that grow organic presence and create real audience connection, not just traffic.
What sets Kritika apart is her ability to think like both an editor and a growth strategist. She understands what people actually want to read and watch, while also knowing how to build the systems and strategies needed to deliver that content consistently.
