FAQS
Answers to common questions about PinPoint Media, our services, and how we work with brands.
Who founded and owns PinPoint Media?
Oliver Bruce founded PinPoint Media in 2013. He started as a founder with a camera and built a performance creative agency. PrettyGreen Group took a majority stake in January 2026. Oliver Bruce keeps a shareholding and stays CEO. PinPoint Media is part of PrettyGreen Group.
How does PinPoint Media work with clients?
PinPoint Media works straight and tests everything. It pushes back when something does not make sense, tests until it finds what works, and does not make a decision it cannot justify with data. It tells clients when something is not working before they have to ask, and treats their budget like its own money.
Who works at PinPoint Media?
PinPoint Media is 80+ specialists: strategists, creatives, data scientists and media buyers. Offices are in Cheltenham, London, Leeds and Edinburgh. The leadership team includes Ruby Lloyd, Head of Growth, Annabel Lawton Smith, Head of Operations, Joe Glyn-Davies, Head of Client Services, and Jessica Barder, Head of Creative.
How does PinPoint Media measure success?
PinPoint Media measures success in revenue. Every campaign is planned around commercial numbers such as revenue, ROAS and CAC, with reach and engagement tracked as the early signals that lead to them. Knoops revenue grew 66% in 2024 across Meta, TikTok and Google Search. Planthood revenue grew 422% in Veganuary 2024 on paid social.
What happens on a first call with PinPoint Media?
The first call is a straight conversation about your brand, your goals and where you are now. PinPoint Media tells you where it sees the growth, across paid social, paid search, content and AI search, and whether it is the right fit. When you get in touch, the team replies to set up that call, and if it is a fit, a tailored proposal follows.
Why choose PinPoint Media over building an in-house team?
PinPoint Media brings creative and paid media together in one team, so a brand gets 80+ specialists and in-house studios in London, Cheltenham and Leeds without hiring each skill one by one. That covers paid social, paid search and PPC, organic social, influencer marketing, content production and GEO, plus dedicated Meta Ads, TikTok Ads, Google Ads and ChatGPT Ads services. Because creative and media are planned together from the first brief, every ad is made with the media plan in mind.
What is a performance marketing agency?
A performance marketing agency plans and runs paid media and creative against commercial goals such as revenue and customer acquisition cost. PinPoint Media is a performance marketing and creative agency with 80+ specialists in London, Cheltenham, Leeds and Edinburgh. It runs paid social, paid search, creative, influencer, organic social and GEO for DTC, consumer and FMCG brands.
What does performance marketing from PinPoint Media cover?
PinPoint Media's performance marketing includes paid social, paid search, creative, influencer, video production, animation and GEO, alongside the rest of our services.
Can a brand use one PinPoint Media service on its own, or do they work together?
Both work. PinPoint Media builds its services to run together or separately. A brand can start with one service, such as paid search, or combine several in one plan. Run together, creative and paid media sit in one team. That means no second agency and no notes passed between two teams.
Which channels and platforms does PinPoint Media's performance marketing run on?
PinPoint Media's performance marketing runs across Meta, TikTok, Google, YouTube and Pinterest. PinPoint Media is a Google Premier Partner 2025, a Meta Business Partner and a TikTok Shop Certified Agency. Each service page covers its own platforms in more detail, including the full list for paid social and paid search.
How does PinPoint Media judge whether performance marketing is working?
PinPoint Media judges performance marketing on revenue, ROAS and CAC, with reach and engagement tracked as the early signals that lead to them. Knoops revenue grew 66% in 2024 across Meta, TikTok and Google Search. PinPoint Media also tells clients when something is not working, before they have to ask.
What kind of brands does PinPoint Media's performance marketing suit?
PinPoint Media's performance marketing suits DTC, consumer and FMCG brands that want growth they can measure. Client work on the site includes Lebara, Sunsolve, Everleaf and Umberto Giannini. Prime Time used PinPoint Media for creative and paid social behind its Waitrose and Tesco launches. Offices are in Cheltenham, London, Leeds and Edinburgh.
What happens when a brand books a performance marketing call with PinPoint Media?
The call covers your brand, your goals and your current numbers. PinPoint Media says which services it would start with, where it sees the growth and whether it is the right fit. A member of the PinPoint Media team gets back to you, and a tailored proposal follows after the call.
What does a paid social agency in London do?
A paid social agency plans, makes and runs paid ads on social platforms for a brand. PinPoint Media does this for DTC, consumer and FMCG brands from offices in London, Cheltenham, Leeds and Edinburgh. One team of 80+ specialists covers strategy, audience research, creative production, media buying and reporting across Meta, TikTok, Pinterest and Snapchat.
Which platforms does PinPoint Media run paid social on?
PinPoint Media runs paid social on Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat, LinkedIn, Reddit and X. It is a Meta Business Partner and a TikTok Shop Certified Agency. The work is for DTC, consumer and FMCG brands looking for a Meta ads agency that can scale them profitably, replace an underperforming partner, or move them on from a freelance or in-house set-up.
How does PinPoint Media run paid social campaigns?
PinPoint Media manages paid social end to end: strategy, audience research, creative production and media buying. Campaigns get daily optimisation, plus A/B and incrementality testing. Reporting runs weekly and monthly against revenue and ROAS targets. PinPoint Media does not set and forget. It tests, learns and scales what works.
Who works on a paid social account at PinPoint Media?
A paid social account is run by strategists, creatives, data scientists and media buyers from PinPoint Media's 80+ specialists. The same team produces the performance creative, including statics, UGC, motion and video, in studios in London, Cheltenham and Leeds. CoreAI™, PinPoint Media's internal AI tech-stack, helps spot winning ad concepts faster.
How does PinPoint Media measure paid social results?
PinPoint Media reports on revenue, ROAS, CAC and blended MER, so you see the full commercial picture across every platform. Planthood revenue grew 422% in Veganuary 2024 on paid social across Meta and TikTok. Knoops revenue grew 66% in 2024 across Meta, TikTok and Google Search. Cotswold Fox revenue grew 312%, starting on Meta with UGC-style ads.
What happens on a first paid social call with PinPoint Media?
The first call covers your brand, your current paid social and your numbers. PinPoint Media tells you where it sees the growth and whether it is the right fit. A member of the PinPoint Media team gets back to you to set up the call. If it is a fit, a tailored proposal follows after it.
Should a brand move paid social from in-house or a freelancer to PinPoint Media?
A brand should consider it when paid social needs more than one or two people can cover. PinPoint Media puts strategy, creative production, media buying and reporting in one team of 80+ specialists. Brands also come to PinPoint Media to replace an underperforming agency or to scale paid social profitably.
What does a PPC agency in London do?
A PPC agency plans and manages paid search ads so a brand appears when people search for what it sells. PinPoint Media runs Google Ads, Shopping, Performance Max, YouTube and Microsoft Ads for DTC, consumer and FMCG brands. Its London team covers account structure, keywords, product feeds, bidding, conversion tracking and reporting.
What is paid search, and how is it different from paid social?
Paid search is advertising on search engines such as Google and Bing, served to people actively searching for keywords. Paid social drives demand. Paid search captures it. PinPoint Media runs Google Ads (Search, Performance Max, Shopping, Demand Gen, YouTube), Microsoft Ads and Amazon Ads for DTC, consumer and FMCG brands.
How does PinPoint Media run a Google Ads account?
PinPoint Media sets the account architecture, then manages keywords, negative keywords and search query mining. It optimises the product feed for Google Shopping and manages bid strategy, budget pacing and tCPA and tROAS targets. It also sets up conversion tracking, including GA4 and server-side tagging, and tests landing pages. Reporting is weekly and monthly.
Who works on a paid search account at PinPoint Media?
A paid search account is run by media buyers, data scientists and strategists from PinPoint Media's 80+ specialists. PinPoint Media is a Google Premier Partner 2025, which puts it in the top 3% of participating Google Partners. Creative made in-house sits in the same team, so Shopping and Performance Max assets do not need a second agency.
How does PinPoint Media measure paid search results?
PinPoint Media reports against revenue, ROAS and CAC, so every click is tied to what it earns. Joonbyrd Google Shopping revenue grew 114.85%, averaged over a quarter. FACEGYM reached a 5.66 ROAS on Google Shopping. For Stitch Fix UK, non-brand CPA fell 64% and non-brand conversions rose 91% after the account went from 87 campaigns to 16.
What happens on a first Google Ads call with PinPoint Media?
The first call covers your products, your current Google Ads set-up and your numbers. PinPoint Media says where it sees wasted spend and growth, and whether it is the right fit. A member of the PinPoint Media team gets back to you to set up the call, and a tailored proposal follows after it.
Why use PinPoint Media for paid search instead of managing Google Ads in-house?
PinPoint Media is a Google Premier Partner 2025, and its PPC management covers feeds, tracking, bidding and testing together in one team. That helps brands that want to scale Google Shopping, recover wasted PPC spend or build an account from the ground up. An in-house hire usually covers only part of that.
What does an influencer marketing agency do?
An influencer marketing agency finds, briefs and manages creators so their content helps sell a brand's products. PinPoint Media runs this end to end for consumer, DTC and FMCG brands in London and across the UK: creator sourcing, contracts, briefing, approvals and content rights, plus Spark Ads, Partnership Ads and TikTok Shop affiliate programmes.
What does influencer marketing from PinPoint Media include?
PinPoint Media runs influencer programmes end to end. That covers creator sourcing, contracting, briefing, content approvals and content rights. It also covers whitelisting, Spark Ads and Partnership Ads to amplify creator content through paid, and TikTok Shop creator affiliate programmes. All of it sits under one roof, alongside always-on organic social.
How does PinPoint Media run a creator campaign?
PinPoint Media finds creators, briefs them and keeps each creator's natural style. For Umberto Giannini, it identified and briefed creators individually across the UK and US, guided the content themes and supported key TikTok assets with selective paid promotion. Paid amplification can then extend the reach of creator content.
Who works on an influencer programme at PinPoint Media?
PinPoint Media's team handles creator sourcing, contracting, briefing and approvals, and works with creators at every tier. That runs from nano (1k to 10k) and micro (10k to 100k) through mid-tier (100k to 500k) and macro (500k to 1M) to celebrity (1M+). PinPoint Media is a TikTok Shop Certified Agency and a Meta Business Partner.
How does PinPoint Media measure influencer marketing?
PinPoint Media reports on reach, engagement, earned media value (EMV), attributed sales and creator content performance. For Umberto Giannini, creator-led TikTok videos averaged over 250,000 organic views each, with minimal ad spend after production. Attributed sales keep the programme tied to revenue, not just views.
What does a first influencer marketing call cover?
The first call covers your brand, your audience and what you want creators to do, such as launch a product or grow a TikTok Shop affiliate programme. PinPoint Media says where it sees the opportunity and whether it is the right fit. If it is a fit, a tailored proposal follows after the call.
Why use PinPoint Media for influencer marketing instead of doing it in-house?
PinPoint Media handles sourcing, contracting, briefing, content rights and reporting in one place, so a brand does not run each step itself. It also links creator work to paid amplification and TikTok Shop. A brand gets an influencer agency in London with 80+ specialists and experience briefing creators across the UK and US, instead of a stretched in-house team.
What is a performance creative agency?
A performance creative agency makes ads and content built for a specific placement, then uses what the media data shows to brief the next round. PinPoint Media is a performance creative and content production agency in London, with studios in London, Cheltenham and Leeds, an animation team and creators for UGC, working alongside its own paid media buyers.
What does PinPoint Media's content production service include?
PinPoint Media makes video, photography, motion and static assets in-house. It has studios in London, Cheltenham and Leeds, an in-house animation team (2D and 3D), and on-location shoots in the UK and internationally. It also produces UGC and creator-led content, product photography and performance creative for paid social.
How does PinPoint Media run a content production project?
PinPoint Media runs content production end to end: concept development, scripting, casting, shoot and post. Every asset is briefed against a specific ad placement, audience and KPI. Content is built for the platform, such as vertical video for TikTok and Reels. PinPoint Media uses CoreAI™ to spot winning creative formats early.
Who makes the content at PinPoint Media?
PinPoint Media's in-house creative team makes it. Jessica Barder is Head of Creative. The team works from studios in London, Cheltenham and Leeds, with an animation team and creators for UGC. The same 80+ specialists include the media buyers who run the ads, so creative and paid media stay in one team.
How does PinPoint Media measure content performance?
PinPoint Media judges content by how it performs in the placement it was made for, against the KPI in the brief. OTO Wellbeing received 80 unique pieces of content a month to fuel Meta ads. Umberto Giannini creator videos averaged over 250,000 organic views each on TikTok. Cotswold Fox revenue grew 312% with UGC-style ads.
What happens on a first content production call?
The first call covers your current ads and content, your goals and what to test next. PinPoint Media says what it would shoot or make first and whether it is the right fit. PinPoint Media gets back to you to set up the call. If it is a fit, a tailored proposal follows after it.
Why use PinPoint Media for content instead of an in-house creative team?
PinPoint Media gives a brand studios, an animation team, creators and media buyers in one place, so volume is easier to sustain. As OTO Wellbeing's UGC agency, it delivered 80 unique pieces of content a month. A small in-house team has to cover shooting, design, UGC and testing on its own.
What does an organic social media agency do?
An organic social media agency runs a brand's unpaid social channels to grow its audience, build community and move people towards a purchase. PinPoint Media does this for consumer, DTC and FMCG brands from London, Cheltenham, Leeds and Edinburgh, covering content strategy, content planning, channel and community management and reporting across TikTok, Instagram, YouTube and Pinterest.
How does PinPoint Media run organic social?
PinPoint Media works as a social media management agency and runs organic social always on. It plans a content strategy, then does social-first content planning and ideation. It manages the channels and the community across TikTok, Instagram, YouTube, LinkedIn, Pinterest and emerging platforms. Everything is reported back on performance. It is a continuous programme, not a one-off campaign.
Who creates and manages the content at PinPoint Media?
PinPoint Media's 80+ specialists plan and make the content, from social-first planning and ideation to production. Content can be made in-house in studios in London, Cheltenham and Leeds. Leadership includes Ruby Lloyd, Head of Growth, and Jessica Barder, Head of Creative. PinPoint Media is a Meta Business Partner.
How does PinPoint Media measure organic social?
PinPoint Media reports on reach, engagement, earned media value (EMV) and attributed sales. The aim is a social-native presence that grows audiences, drives community and moves people towards a purchase. Reporting shows what worked, what did not and what gets tested next. It avoids counting likes as success on their own.
What happens on a first organic social call?
The first call covers your brand, your channels and what you want social to do. PinPoint Media says where it sees the opportunity and whether it is the right fit. A member of the PinPoint Media team gets back to you, and a tailored proposal follows after the call.
Why use an agency for organic social instead of an in-house social manager?
An agency brings a whole team. PinPoint Media pairs content strategy and community management with 80+ specialists and in-house studios, so strategy, content and community each have their own experts. It also links organic to paid. Brands that want a social-native presence get strategy, content and reporting together.
What does a Meta ads agency do?
A Meta ads agency plans, creates and manages your advertising across Facebook and Instagram, from Reels and Stories to feeds and Shopping campaigns. At PinPoint Media, that covers full-funnel strategy, Advantage+ and audience strategy, retargeting, media buying and the performance creative itself. We judge it all on revenue, return on ad spend (ROAS) and customer acquisition cost (CAC), the numbers that show what your advertising really earns.
Why choose PinPoint Media as your Facebook ads agency?
We bring creative production, paid media, data and commercial strategy together under one roof, so the people making your ads work alongside the people buying the media. PinPoint Media is a Meta Business Partner, and our seasonal paid social campaign for Knoops was shortlisted at The Drum Awards 2026 in the Paid Social category. Because the creative is made in-house, every placement has something worth stopping for.
Do you make the creative for our Meta ads?
Yes. Our in-house teams produce video, animation, user-generated content (UGC) and social-first creative made for Facebook and Instagram. We test, learn and scale the ideas that deliver results, so performance data guides every creative decision.
What results has PinPoint Media delivered with Meta ads?
For Nyetimber, our full-funnel Meta strategy delivered a 77% increase in conversions and a 43% reduction in cost per conversion during Q4 2023. We grew WellEasy's new membership signups by 109% while improving ROAS to nearly 5x, using Meta campaigns, Advantage+ Shopping and dynamic product ads. Every account starts from a different place, so we plan each one around the brand's own goals and numbers.
How much does a Meta ads agency cost?
PinPoint Media works on tailored proposals, with no standard price list. We start with a call about your brand, goals and current numbers, then put together a proposal that fits the work you need.
Is PinPoint Media a Meta ads agency in London?
Yes. PinPoint Media is a Meta ads agency in London, with in-house studios in London, Leeds and Cheltenham. Strategy, media buying and creative production sit with one team, so your ads are planned, made and run in the same place.
What does a TikTok ads agency do?
A TikTok ads agency plans, creates and manages TikTok advertising, from strategy and media buying to testing and optimisation. At PinPoint Media, we combine paid media, creator-led content, social commerce and performance strategy, so campaigns can build awareness, bring in new customers and grow revenue. Our in-house creative and influencer teams make the platform-native video too.
Are TikTok ads worth it for consumer brands?
TikTok can be a strong growth channel for consumer brands when the creative feels native to the platform and the campaign has a clear commercial goal. We understand what makes people watch, engage and share, and how to turn that attention into sales. Our integrated paid social strategy across TikTok and Meta helped Planthood increase revenue by 422% during Veganuary 2024, a combined result across both platforms.
Is PinPoint Media a TikTok Shop agency?
Yes. PinPoint Media is a TikTok Shop Certified Agency. We help brands turn discovery into commerce, from Shop strategy and product launches to creator affiliate programmes and advertising, so the content people watch becomes the product they buy.
Do you work with TikTok creators and UGC?
Yes. Our in-house creative and influencer teams produce platform-native video, creator partnerships and user-generated content designed to capture attention and encourage action. For Umberto Giannini, our creator-led TikTok strategy generated millions of organic views, with individual videos averaging more than 250,000 views and minimal paid support after production.
How do you measure TikTok ad performance?
We combine audience insights, Spark Ads, creative testing and performance measurement, and every decision is informed by commercial results. That means tracking what each campaign adds in sales, new customers and revenue, alongside views and engagement.
How much does a TikTok ads agency cost?
PinPoint Media works on tailored proposals, with no standard price list. We start with a call about your brand, goals and current numbers, then put together a proposal that fits the TikTok work you need.
Has PinPoint Media's TikTok work been recognised?
Yes. Our seasonal campaign for Knoops, which combined TikTok, Meta and Google, was shortlisted at The Drum Awards 2026 in the Paid Social category. Our integrated campaign for Chaiiwala, across TikTok, Meta, Google and local activity, was shortlisted at the Performance Marketing World Awards 2026 in Strategy: Integrated.
What does a Google Ads agency in London do?
A Google Ads agency plans, builds and manages your advertising across Google, so you reach people who are actively searching for what you sell. PinPoint Media is a Google Ads agency in London covering Google Search and PPC, Google Shopping, Performance Max, Demand Gen and YouTube. We build every account around revenue, ROAS and profitable customer acquisition.
Is PinPoint Media a Google Premier Partner?
Yes. PinPoint Media is a Google Premier Partner 2025, which puts us in the top 3% of participating Google Partners. Our paid search specialists work alongside in-house creative, strategy and performance teams, so your Shopping, Performance Max and YouTube assets come from the same team that runs the account.
How do you improve an existing Google Ads account?
We audit, restructure and optimise Google Ads accounts to reduce wasted spend and improve performance, with every decision informed by data, commercial objectives and conversion tracking. For Stitch Fix UK, we consolidated 87 campaigns into 16, and the restructure reduced non-brand CPA by 64% while non-brand conversions rose 91%. Every account is different, so we look at where yours stands today before recommending changes.
Do you manage Google Shopping and Performance Max?
Yes. Our Google Shopping specialists optimise product feeds, Google Merchant Center and campaign structures to help ecommerce brands increase visibility, conversion rates and online revenue. Joonbyrd's Google Shopping revenue grew by an average of 114.85% over the measured quarter, as part of an integrated strategy with Meta advertising. For Cotswold Tour, rebuilding Google Ads and introducing Performance Max increased conversions by 409% in a quarter.
Can PinPoint Media run Google Ads alongside our paid social?
Yes. Alongside Google Ads, PinPoint Media runs Meta and TikTok advertising, with in-house creative across all of them, so search and social are planned by one team. Our seasonal campaign for Knoops across Meta, TikTok and Google increased ecommerce revenue by 33.04% over six months and was shortlisted at The Drum Awards 2026 for Paid Social.
How much does a Google Ads agency charge?
PinPoint Media works on tailored proposals, with no standard price list. We start with a call about your brand, goals and current numbers, then put together a proposal that fits the paid search work you need.
What does a ChatGPT ads agency in the UK do?
A ChatGPT ads agency plans, launches, manages and optimises campaigns in OpenAI's Ads Manager. PinPoint Media does this for UK brands from London, working inside the brand's own advertiser account.
What are ChatGPT ads?
ChatGPT ads are labelled sponsored placements that may appear below ChatGPT's answers on the ad-supported plans. Each has an advertiser name, logo, title, description, image and landing page. OpenAI says ads run on separate systems and do not influence ChatGPT's answers.
How do ChatGPT ads work?
An advertiser builds campaigns, ad groups with context hints, and ads in OpenAI's Ads Manager. OpenAI matches ads to the conversation using relevance signals and an auction, and the advertiser is billed per 1,000 impressions or per valid click. Results are read in Ads Manager and the brand's own analytics.
Are ChatGPT ads available in the UK?
Yes. OpenAI says ChatGPT Ads launched in the UK on 11 August 2026, and its availability page lists the United Kingdom as available for self-service Ads Manager. The advertising and billed legal entity must be based in a listed country. ChatGPT Ads is in beta, so details can change.
How much do ChatGPT ads cost?
OpenAI publishes no price list or benchmarks. Cost comes from an auction, with Views (CPM), Clicks (CPC) or Conversions objectives. OpenAI sets a minimum daily budget and suggests starting bids inside Ads Manager. Real cost depends on category, creative and competition.
Do ChatGPT ads change what ChatGPT recommends?
No. OpenAI says ads do not influence ChatGPT's answers, and seeing an ad does not mean OpenAI endorses the advertiser. Ads are paid placements, and GEO and AEO are separate work, aimed at earning recommendations in AI answers. A brand can use both.
How does PinPoint Media report on ChatGPT ads?
OpenAI reports impressions, clicks, spend, click-through rate, average CPC, average CPM and conversions. PinPoint Media adds revenue, ROAS and CAC from the brand's own sales and customer data, and explains any gaps between OpenAI's totals and the brand's analytics.
How can a brand contact PinPoint Media?
A brand can contact PinPoint Media through the form on the contact page or by email at hello@pinpoint-media.co.uk. A member of the PinPoint Media team gets back to you. Careers enquiries use the same page, so applicants can get in touch there too.
Where are PinPoint Media's offices?
PinPoint Media has four offices. For a digital marketing agency in Cheltenham, the office is at 43-45 Promenade, GL50 1LE. Leeds is at Studio 109, Castleton Mill, LS12 2DS. London is at Old St Works, 1st Floor, 197 City Road, EC1V 1JN. Edinburgh is at 80 George Street, EH2 3BU.
What happens after a brand gets in touch with PinPoint Media?
PinPoint Media replies to set up a first call. If it is a fit, a tailored proposal follows after the call. The work itself is run to revenue, ROAS and CAC targets, with testing and reporting built in, not set and forget.
What does a first call with PinPoint Media cover?
A first call covers your brand, your goals and your current numbers. PinPoint Media says where it sees the growth and whether it is the right fit. It is a straight conversation, not a hard sell. If it is a fit, a tailored proposal follows after the call.
Who would work on a brand's account, and how does that compare with hiring in-house?
PinPoint Media's 80+ specialists include strategists, creatives, data scientists and media buyers, with offices in Cheltenham, London, Leeds and Edinburgh. A brand gets that mix under one roof. An in-house hire usually covers one or two of those skills, so a brand would need to recruit and manage the rest.
How does PinPoint Media measure results once work starts?
PinPoint Media measures revenue, ROAS and CAC, the numbers that show what marketing really earns. It tells clients when something is not working before they have to ask. Paid social accounts get daily optimisation and weekly reporting against revenue and ROAS targets. Results are reported in numbers the brand can check.
Who leads PinPoint Media?
Oliver Bruce is CEO and founder of PinPoint Media. The senior leadership team also includes Ruby Lloyd, Head of Growth, Annabel Lawton Smith, Head of Operations, Joe Glyn-Davies, Head of Client Services, and Jessica Barder, Head of Creative. PinPoint Media is part of PrettyGreen Group.
Is PinPoint Media a big network agency or a small consultancy?
PinPoint Media is neither. It is not a big network agency and not a one-person consultancy. It is a team of 80+ specialists with offices in Cheltenham, London, Leeds and Edinburgh. They plan, run and optimise paid social, paid search, creative, influencer, video production, animation and GEO for DTC, FMCG and consumer brands.
How does the PinPoint Media team work on a brand's account?
The PinPoint Media team communicates clearly, listens properly and challenges directly. Feedback is honest, even when it is uncomfortable, because it makes the work better. The team tests new ground, and when something fails it learns and goes again. Strategists, creatives, data scientists and media buyers work together on the brand's numbers.
How does the PinPoint Media team measure results?
The PinPoint Media team measures results against the brand's numbers, not its own. Reporting covers revenue, ROAS and CAC, and avoids vanity metrics such as impressions or clicks in isolation. Paid social accounts get daily optimisation and weekly reporting. The team shows what worked, what did not and what it tests next.
What does a first call with the PinPoint Media team cover?
A first call covers your brand, your goals and your current set-up. The PinPoint Media team tells you where it sees growth and whether it is the right fit. A member of the team gets back to you to set up the call. If it is a fit, a tailored proposal follows after it.
How does the PinPoint Media team compare with hiring in-house?
The PinPoint Media team covers strategy, creative, data and media buying in one place. An in-house hire usually covers one or two of those. PinPoint Media offers 80+ specialists and in-house studios in London, Cheltenham and Leeds, so a brand can scale output without recruiting and managing each role itself.
Is PinPoint Media hiring?
PinPoint Media is always keen to meet great people for performance marketing jobs across strategy, creative, data and media buying. Send your CV and a short note to hello@pinpoint-media.co.uk, or use the careers route on the contact page.
What results has PinPoint Media delivered for clients?
PinPoint Media grew Knoops revenue by 66% in 2024 across Meta, TikTok and Google Search. Planthood revenue grew 422% in Veganuary 2024 on paid social across Meta and TikTok. Cotswold Fox revenue grew 312%. Joonbyrd Google Shopping revenue grew 114.85%. Each case study states the numbers from the actual campaign.
Which brands does PinPoint Media work with?
PinPoint Media works with DTC, FMCG and consumer brands across food and drink, health and wellness, beauty and lifestyle. Case studies include Knoops, Planthood, Cotswold Fox, Joonbyrd, FACEGYM, Umberto Giannini, OTO, Everleaf, Lebara, Sunsolve, Nyetimber, Stitch Fix UK and Cornwall Airport Newquay.
How does PinPoint Media measure the results in its case studies?
PinPoint Media's PPC and social media case studies report the actual numbers from each campaign, such as revenue, purchases, ROAS, CPA and conversions. On Google Shopping, FACEGYM reached a 5.66 ROAS. For Stitch Fix UK, non-brand CPA fell 64% and non-brand conversions rose 91% year on year after the Google Ads account went from 87 campaigns to 16.
How did PinPoint Media run the campaigns in these case studies?
PinPoint Media starts with the brand's goal and builds the plan around it. For Planthood, it ran targeted creative and audience segmentation on Meta and TikTok, using moments such as Veganuary. For Cotswold Fox, it started small on Meta with UGC-style ads, scaled when they worked, and then added TikTok and Google.
What does a first call cover if a brand wants similar results?
A first call covers your brand, your goals and your current numbers. PinPoint Media tells you which of its case studies look closest to your situation, where it sees the growth and whether it is the right fit. If it is a fit, a tailored proposal follows after the call.
Why do brands use PinPoint Media instead of an in-house team?
Brands use PinPoint Media for specialist capacity under one roof. For OTO Wellbeing, PinPoint Media delivered 80 unique pieces of content a month for Meta ads. For Umberto Giannini, creator-led TikTok videos averaged over 250,000 organic views each. An in-house team would need to hire, brief and manage those skills separately.
What is FameTracker™?
FameTracker™ is PrettyGreen Group's AI Recommendation Intelligence platform. It shows whether ChatGPT, Perplexity and Google AI Overviews name your brand, who they choose instead and what to change. It scores your brand on four pillars: Recall, Authority, Preference and Trust.
Who owns FameTracker™?
PrettyGreen Group owns and runs FameTracker™. PinPoint Media is part of PrettyGreen Group, so our clients can use it alongside their paid media and creative.
Is the AI Fame Score free?
Yes. The AI Fame Score is free for brand-side teams. You can request yours on the FameTracker™ site.
How much does FameTracker™ cost?
Brand Analysis is £2,500, Workshop & Playbook is £4,900 and ongoing agency support starts from £5,000 a month. Prices exclude VAT. These are proposed packages for review, not a live offer.
How does PinPoint Media use the findings?
PrettyGreen strategists show where AI overlooks your brand. We then build the paid social, paid search, creative and GEO work to close those gaps, and report on what changes.