Annabel Lawton Smith

Annabel Lawton Smith is the operational heartbeat and Head of Operations at PinPoint Media. With a career rooted in high-level production and business management, Annabel is a seasoned expert in scaling agencies and optimising organisational performance.

As Head of Operations, she is renowned for bridging the gap between complex logistics and creative excellence. Her focus within the Agency encompasses the total health of the business, overseeing resourcing, HR, finance, and legal to ensure the internal infrastructure is as robust as the creative output.

Building on an award-winning background in film and content production, Annabel transitioned into senior leadership where her CMI-certified expertise became instrumental in scaling the business and driving rapid growth.

Beyond her operational expertise, Annabel is a qualified Mental Health First Aider, reflecting her commitment to fostering a supportive and high-performing workplace culture. She is a passionate advocate for using data-driven insights to streamline project experiences and maximize efficiency across all departments.

With a proven track record of driving efficiency and scaling businesses, Annabel’s strategic oversight continues to ensure that the team remains a resilient, agile, and an industry-leading force.