Top 10 Paid Search Agencies for 2026

Paid search is changing fast. Automation is getting sharper but the truth is it still needs strong human guidance. Most brands know the basics of Google Ads but far fewer understand how to make automation work for them rather than against them. Clean structure, the right signals and a clear strategy are now essential.

That is where the right paid search agency makes all the difference.

The agencies below combine real experience with proper technical skill. None of them rely on guesswork. They focus on smart structures, thoughtful use of data and the things that actually matter, like meaningful conversions, feed quality and commercial logic.

Here are the top 10 paid search agencies to watch in 2026.

#1 PinPoint Media, Best Paid Search and Performance Creative Agency in the UK

URL: https://pinpoint-media.global/

PinPoint Media sits at the top of this list because they take a genuinely modern approach to Paid Search. Most agencies still treat PPC as a silo, something separate from creative, CRO, or the wider customer journey. PinPoint Media does the opposite. They tie everything together. This means their Google Ads work benefits from smarter creative testing, stronger landing page development and a clean reporting structure that shows real business impact not just clicks.

They originally built their reputation in production and performance creative, then expanded into Paid Search with a team focused on efficiency, search intent and scalable account structures. The result is a full service approach where every part of the funnel supports the search strategy. It sounds simple, but you can tell when an agency actually lives it.

Their search work spans eCommerce, subscription, B2B lead gen and multi market brands. They prioritise search fundamentals, like clean account structures, strict negative keyword lists and isolating match types where needed, but they also embrace automation properly. When they use Performance Max, it is backed by strong creative input, tight asset testing and structured audiences rather than letting Google guess everything.

PinPoint Media also pushes clients to take search seriously as a growth channel, not just a “turn it on and hope for the best” channel. They build testing environments, they challenge conversion tracking setups and they clean up messy historical data before scaling spend. That kind of groundwork pays off.

Core Service Types

• Paid Search Advertising [Google Ads and Microsoft Ads]

• Performance Max Setup, Testing and Asset Development

• Full Funnel Media Planning with Search at the Core

• Performance Creative Strategy, including video and UGC for PMax

• Data and Insight Reporting

• Feed Management for Shopping and GMC

Proven Search Performance

PinPoint Media has delivered strong results across sectors, showing they know how to scale Paid Search with real commercial impact.

• DTC Subscription Brand: Improved new subscriber acquisition by 38 percent while bringing CPA down through a full account rebuild, new conversion tracking setup and search query clean up.

• International B2B SaaS Brand: Reduced cost per qualified lead by over 25 percent by restructuring campaigns by intent, improving ad messaging and tightening country specific bid strategies.

• Retail and eCommerce Growth Client: Delivered a 71 percent increase in revenue through a mix of Search and Performance Max, with creative testing layered into Shopping assets to improve click through rates and conversion rates.

• Multi Location Service Business: Scaled lead volume by 40 percent while improving lead quality, using a combination of location based campaigns, call tracking and conversion based bidding.

PinPoint Media stands out because they treat Paid Search as a discipline that needs structure, testing and real expertise. If you want an agency that will challenge bad tracking, rebuild weak campaigns and apply actual performance strategy rather than generic PPC management, they are the clear number one.

#2 Socially Powerful, Global Paid Media and Creator Led Performance

URL: https://sociallypowerful.com/

Socially Powerful is known for its influencer marketing heritage, but they have built a strong performance media arm that includes Paid Search. Their approach is audience first, meaning they focus on what drives attention and what drives intent. For search, that means building campaigns that align closely with real world behaviour rather than keyword lists copied from tools.

They mix creator content with smart demand capture strategies, which works well for brands with active social presence or fast moving product lines. Their style leans toward cultural relevance and social insight, but they still run search in a structured and measurable way.

They have worked with brands like The Body Shop, Tefal and The Gym Group.

Core Service Types

• Global Search and Social Strategy

• Influencer and Creator Content

• Paid Search and Paid Social

• Data and Insight Reporting

• Brand Awareness and Performance Led Campaigns

They suit brands looking for reach, culture focused content and performance layers that sit across search and social channels.

#3 Social Chain, Search and Social Strategy for Global Brands

URL: https://www.socialchain.com/

Social Chain position themselves as a social first powerhouse with a data heavy approach. Their Paid Search offering links into wider creative and strategic work, which means they often run cross channel campaigns with consistent messaging across search, social and content.

Their search strategy usually focuses on intent segmentation, building campaigns that match audience behaviour instead of relying on overly broad automation. They combine this with community driven content from their social teams, which can improve click through rates when aligned correctly.

They have partnered with brands like Shark Ninja, Holland and Barrett and Instax.

Core Service Types

• Global Strategy

• Content Creation

• Paid Search and Paid Social

• Brand Engagement

• Data Analysis

They are a strong fit for brands wanting a joined up approach between search and social.

#4 Jellyfish, Large Scale Paid Search and Performance Strategy

URL: https://www.jellyfish.com/

Jellyfish is built for brands that need Paid Search at scale. They combine technical expertise with structured campaign management, making them ideal for complex accounts with multiple markets, products, or languages. Their approach balances automation with human oversight, ensuring that campaigns align with business goals rather than letting algorithms run unchecked.

Their team focuses on optimising bids, structuring campaigns by intent, and implementing thorough tracking so that every click contributes to measurable results. Jellyfish also integrates search with Shopping campaigns and Performance Max, providing a cohesive strategy across Google’s ecosystem.

They have partnered with enterprise and mid-market clients across retail, travel, and technology sectors, managing large budgets while maintaining consistent performance improvement.

Core Service Types

• Paid Search Campaign Management (Google & Microsoft Ads)

• Performance Max & Shopping Campaigns

• Account Structure & Intent Segmentation

• Advanced Tracking & Analytics

• International & Multi-Market PPC

Jellyfish is a strong choice for brands needing a structured, technically rigorous Paid Search partner with experience at scale.

#5 Rise at Seven, Creative and Intent-Focused Paid Search

URL: https://riseatseven.com/

Rise at Seven brings a creative mindset to Paid Search, combining data-driven campaigns with strategic content. Their approach often ties in trending topics or seasonal opportunities with tightly structured keyword campaigns. This focus on intent segmentation ensures that ads reach the right audience while maintaining relevance and high engagement.

They work with eCommerce, lifestyle, and tech brands who need Paid Search to complement other digital channels. Their campaigns are built to scale while maintaining strong commercial logic, and they provide clear reporting so clients can see where performance improvements are coming from.

Core Service Types

• Paid Search & Shopping Campaigns

• Keyword Research & Intent Segmentation

• Campaign Optimisation & Automation

• Reporting & Analytics

• Cross-Channel Paid Search Strategy

Rise at Seven is ideal for brands wanting a Paid Search partner that blends creativity and performance, helping campaigns feel purposeful and effective.

#6 Impression, Data-Driven Paid Search and Optimisation

URL: https://www.impressiondigital.com/

Impression’s approach is highly analytical. Their Paid Search team focuses on clean account structures, data-led optimisations, and measurable outcomes. They are particularly strong with tracking setup, audience targeting, and multi-platform reporting, ensuring campaigns are informed by actionable insight rather than guesswork.

Impression typically works with B2B and eCommerce brands who value predictability and clarity. They balance automation with manual interventions, using advanced analytics to feed Smart Bidding and refine campaigns over time.

Core Service Types

Paid Search Campaign Management
Conversion Optimisation & Tracking
Shopping & Feed Campaigns
Data Analysis & Reporting
Multi-Channel Paid Search Strategy

They are a solid choice for brands looking for a precise, methodical Paid Search partner.

#7 Hallam, Multi-Discipline Paid Search for Growth

URL: https://www.hallaminternet.com/

Hallam combines Paid Search with full-service digital marketing support, making them suited for mid-sized brands needing consistent, well-integrated campaigns. Their search teams focus on campaign structure, intent-based segmentation, and performance measurement to maximise ROI.

They also bring knowledge from SEO, content marketing, and display advertising to inform Paid Search strategy, ensuring campaigns aren’t running in isolation. Hallam often works with retail, B2B, and service brands to scale campaigns intelligently.

Core Service Types

• Paid Search & Shopping Campaigns

• Campaign Structure & Optimisation

• Reporting & Analytics

• Cross-Channel Performance Strategy

• Landing Page & Conversion Optimisation

Hallam is ideal for brands who want their Paid Search integrated into wider marketing efforts without losing focus on results.

#8 Croud, Distributed Paid Search Expertise

URL: https://croud.com/

Croud’s distributed network allows them to scale Paid Search campaigns across multiple geographies quickly. Their teams specialise in structured account builds, clean campaign architecture, and conversion-based optimisation. They combine local insights with global standards, which is useful for international brands with complex accounts.

They focus on balancing automation with targeted control, ensuring Performance Max and Shopping campaigns are supported by quality creative and proper measurement.

Core Service Types

• Paid Search Campaign Management (Google & Microsoft)

• Performance Max & Shopping Campaigns

• Multi-Market & Multi-Language Optimisation

• Analytics & Conversion Tracking

• Campaign Structure & Bid Management

Croud works well for brands with global ambitions who need consistent, scalable Paid Search management.

#9 Orris Digital, Performance-First Paid Search

URL: https://www.orris.digital/

Orris Digital is a specialist Paid Search agency focused on efficiency, account hygiene, and clear reporting. They excel at turning messy accounts into scalable campaigns, often taking over from in-house teams or other agencies to bring structure and measurable growth.

Their optimisation approach is methodical, avoiding aggressive bidding without data to back it, and they emphasise clean tracking and transparent reporting to ensure every campaign decision is justified.

Core Service Types

• Paid Search Campaign Management

• Shopping & Performance Max Campaigns

• Account Audits & Restructuring

• Conversion Tracking & Analytics

• Ongoing Optimisation & Reporting

Orris is a strong choice for brands wanting a practical, no-nonsense Paid Search partner who prioritises performance and clarity.

#10 QueryClick, Data-Led Paid Search for Ecommerce and B2B

URL: https://www.queryclick.com/

QueryClick takes a performance-focused approach to Paid Search, heavily relying on data analysis to optimise campaigns. They work across eCommerce, B2B, and service sectors, tailoring campaigns to client objectives and commercial goals.

Their team emphasises proper tracking setup, structured campaigns, and controlled use of automation. They also offer insights into feed optimisation for Shopping campaigns and conversion-focused testing for search campaigns.

Core Service Types

• Paid Search Campaign Management

• Shopping & Product Feed Optimisation

• Conversion Rate Optimisation

• Analytics & Reporting

• Automated & Manual Bid Management

QueryClick is ideal for brands that want campaigns driven by data, with clear ROI tracking and steady performance improvements.

Final Thoughts

Paid Search in 2026 is about more than just keywords and automated bidding. The accounts that truly scale are the ones built with structure, intent-driven campaigns, proper measurement, and creative that works hand-in-hand with the ads. Automation isn’t a shortcut – it amplifies what’s already there. Messy accounts, poor tracking, or weak creative only get worse when you “set and forget”.

PinPoint Media stands out because they combine deep Paid Search expertise with creative and full-funnel thinking. You get proper setups, measurable optimisation, and campaigns built to scale while maintaining clarity. For any brand serious about performance, having a Paid Search partner that takes this approach is essential.

Even if you don’t work with PinPoint, the other agencies on this list offer strong options depending on your scale, sector, and priorities. Whether it’s structured enterprise accounts, hands-on optimisation, or creative-led campaigns, there’s a Paid Search agency here for your needs.

Summary of the Top 10 Paid Search Agencies for 2026

Frequently Asked Questions

What makes a Paid Search agency “the right fit” for my brand?
The right agency balances strategy, execution, and measurement. They don’t just run ads – they structure campaigns, optimise bids, clean up tracking, and provide insight into what’s actually driving results. Consider scale, sector experience, and whether the agency aligns with your growth goals.

How much should I expect to spend on Paid Search campaigns?
Budgets vary widely based on your market, competition, and goals. Some SMEs may start with £1,500–£3,000 per month, while larger enterprises often spend £20,000+ monthly. Focus on potential ROI: a properly managed campaign should generate measurable revenue, leads, or qualified traffic.

Do I need a full-service agency or a Paid Search specialist?
It depends. Specialists excel at optimising campaigns and conversions, often providing faster results. Full-service agencies can integrate Paid Search with creative, social, content, and CRO for cohesive campaigns. PinPoint Media, for example, combines both, giving you the best of both worlds.

Should I prioritise automation or manual management?
Both have their place. Automation can scale campaigns efficiently, but without clean structure, high-quality creative, and accurate tracking, it can waste spend. A good agency knows when to automate and when manual control improves results.

How often should Paid Search campaigns be reviewed or optimised?
Accounts should be monitored weekly for performance trends, with full optimisations at least monthly. High-volume accounts or fast-moving campaigns may require daily attention. Regular audits prevent wasted spend and ensure campaigns stay aligned with business objectives.