Top 5 B2C Paid Social Agencies for the Beauty Industry
If you are scaling a beauty brand in 2026, the game is no longer just about looking pretty. The market is more saturated than ever and consumers have become experts at filtering out over-polished, traditional ads. Success now depends on how quickly you can turn a trending TikTok sound or a piece of raw UGC into a high-converting paid social campaign.
The agencies that are actually moving the needle in 2026 are those that treat creative as an iterative process rather than a one-off delivery. They know how to feed the Meta and TikTok algorithms with high-velocity content that feels organic but performs with surgical precision. To help you find the right fit, we’ve rounded up the top five UK agencies currently leading the way in B2C beauty.
1. PinPoint Media
https://www.pinpoint-media.co.uk
PinPoint Media is a performance agency that lives at the intersection of high-end production and data-driven paid social. We don’t just dabble in beauty; we understand the specific nuances of the sector, from the importance of shade-matching visuals to the psychological triggers that drive a skincare purchase. Our approach is built on "Creative Fuel", a methodology where we use AI-driven insights to produce hundreds of creative variations, testing hooks and visual styles in real-time to see what actually converts.
We aren't interested in simple engagement metrics that don't impact your bottom line. We focus on ROAS and lowering your CAC by making sure your ads don't look like ads. Because we are part of the PrettyGreen group, we can also bridge the gap between your paid social spend and real-world credibility. This means we can align your TikTok Shop strategy with high-tier PR and influencer events, ensuring that when a customer sees your ad, they’ve already encountered your brand in a trusted, editorial context. We make sure the machine has the right fuel to scale your brand effectively.
Beauty Case Studies
Joonbyrd: Driving Direct Revenue Growth Working with Joonbyrd, we focused on the technical side of social commerce. By optimising their Google Shopping and paid social integration, we saw their shopping revenue increase by 114.85%. This is the result of aligning high-quality creative with a backend strategy that understands the beauty customer's path to purchase.
Sunsolve MD: Premium Visual Assets for Skincare Although this began as a high-end photography project, the library of over 50 assets we created was designed specifically with paid social in mind. In the beauty space, static images need to be as thumb-stopping as video. We produced a range of premium, flexible visuals that allow for constant testing across Facebook and Instagram, ensuring the brand maintains a high-end feel while driving hard performance results.
FaceGym: Seasonal Performance Scaling We transformed FaceGym’s paid social presence into a high-velocity conversion engine. By focusing on key retail moments like Mother’s Day, we delivered a 5.60 ROAS through a mix of targeted Meta and TikTok campaigns. We took a unique, service-led brand and made it a digital must-have through surgical creative testing.
Core Services
Performance Creative: Our in-house studio produces high-velocity, social-first video and UGC designed specifically to stop the scroll and drive action.
Paid Social Strategy: Expert management across Meta, TikTok, Pinterest and YouTube, using real-time data to scale what works and cut what doesn't.
Influencer Integration: We leverage our PrettyGreen network to tie influencer-led content directly into your paid social funnels for maximum trust and conversion.
Office Location: London & Cheltenham
Year Founded: 2013
Team Size: 20+ employees
Industries Served: Beauty, Wellness, D2C Tech, Lifestyle
Case Studies: View all case studies
2. Social Chain
Social Chain has spent the last decade positioning itself as the authority on social-first creative. For beauty brands, they are particularly effective at creating viral moments that feel culturally relevant rather than forced. They combine a massive proprietary data set with a deep understanding of platform-specific trends to ensure your brand is part of the conversation before the paid spend even begins.
Core Services
Social-First Strategy: Building brand presence through a mix of trend-led content and community management.
Paid Social Advertising: Strategic media buying across all major social platforms with a focus on high-impact engagement.
Office Location: London & Manchester Year Founded: 2014 Team Size: 100+ employees Industries Served: Beauty, Consumer Goods, Gaming
Office Location: London & Manchester
Year Founded: 2014
Team Size: 100+ employees
Industries Served: Beauty, Consumer Goods, Gaming
Case Studies: View all case studies
3. Our Own Brand (OOB)
OOB is an award-winning social-first agency based in London that specialises in thumb-stopping content for beauty and fashion brands. They have a proven track record of taking heritage brands and making them relevant again on social media. They are a great fit for beauty brands that need high-end production values paired with a gritty, performance-led mindset.
Core Services
Branding & Production: Creating visually stunning assets that maintain brand prestige across social feeds.
Paid Media Management: Full-funnel execution of paid social campaigns designed to drive record-high views and engagement.
Office Location: London
Year Founded: 2018
Team Size: 20+ employees
Industries Served: Beauty, Lifestyle, Fashion
Case Studies: View all case studies
4. Born Social
Born Social describes themselves as a global social media agency for the brands of tomorrow. They are B Corp certified and take a purpose-driven approach to social media. In the beauty space, they excel at building long-term brand equity while delivering consistent performance through highly structured paid social strategies and community-led growth.
Core Services
Full-Service Social Strategy: Managing everything from the initial brand positioning to daily execution.
Paid Social Performance: A dedicated performance team that focuses on measurable ROI through scientific testing and optimisation.
Office Location: London
Year Founded: 2012
Team Size: 100+ employees
Industries Served: Beauty, Wellness, Sustainable Brands
Case Studies: View all case studies
5. S360 (formerly Reload Digital)
https://www.reloaddigital.co.uk
Reload Digital (part of s360) is a performance agency that specialises in elevating beauty and skincare brands through integrated e-commerce strategies. They are technically brilliant when it comes to the backend of paid social, such as product feed optimisation and multi-channel attribution. They are the go-to for beauty brands that have a complex product catalogue and need a partner to manage the technical scale.
Core Services
eCommerce Growth: Focusing on the technical integration of social commerce and product discovery.
Paid Social & Search: An integrated approach that ensures your Instagram ads and Google Shopping results are working in total harmony.
Office Location: London
Year Founded: 2008
Team Size: 50+ employees
Industries Served: Beauty, Skincare, Fashion
Case Studies: View all case studies
Why PinPoint Media is our number 1 pick
We’ve put ourselves at the top of this list because we solve the primary problem beauty brands face in 2026: creative burnout. Most agencies can set up a campaign, but very few can produce the sheer volume of high-quality, high-velocity creative required to keep an algorithm happy. Our Creative Fuel framework ensures that your brand always has fresh, scroll-stopping content to test, preventing your ad performance from plateauing.
Beyond the data, we understand that beauty is a feeling business. By being part of the PrettyGreen family, we give your brand the cultural weight it needs to succeed. We don’t just run ads in a vacuum; we help build a brand that people actually want to talk about. From the first UGC hook to the final conversion on your site, we handle the full funnel with a focus on one thing: scaling your revenue.
Final Thoughts
The beauty industry in 2026 is ruthless. If your paid social strategy is still relying on a few static images and a post and pray mentality, you’re essentially handing your market share to the competition. You need a partner that understands the technicalities of GEO and the creative demands of a TikTok-first audience.
At PinPoint Media, we’re in the accounts every single day, refining the hooks and making sure your budget is working as hard as possible. We know that in beauty, your reputation is built on the screen. We make sure it’s a good one.
