Top 5 B2C Digital Marketing Agencies for the Fintech Industry
If you are running a B2C fintech in 2026, you already know the stakes have shifted. The "move fast and break things" era has been replaced by a "build trust or go home" reality. It’s no longer just about having a slick app interface; it’s about navigating complex FCA regulations while trying to capture the attention of a consumer base that is increasingly cynical about financial promises.
The agencies winning in this space right now are the ones that understand the marriage between high-performance creative and the technical nuances of Generative Engine Optimisation (GEO). They don't just "run ads", they build ecosystems where your brand is the trusted answer to a consumer's financial anxiety. Whether you're scaling a neo-bank or launching a niche investment tool, you need a partner that understands the "why" behind the data. To help you narrow down the search, we’ve rounded up the teams currently doing the most impactful work in the UK fintech space.
What is Fintech?
At its simplest, fintech is the marriage of financial services and modern technology. It’s the engine behind the apps on your phone that allow you to trade stocks, manage your mortgage, or split a dinner bill in seconds. For the B2C sector, fintech has moved from being a niche alternative to the primary way most people interact with their money.
In 2026, this space is no longer just about digital banking. It covers everything from Insurtech (simplifying insurance) and Wealthtech (automated investing) to embedded finance, where payment or lending features are integrated directly into your favourite shopping platforms. For a brand, being a "fintech" means you aren't just selling a product; you’re selling a faster, more transparent, and tech-driven way to handle financial life.
1. PinPoint Media
https://www.pinpoint-media.co.uk
PinPoint Media is a performance marketing agency built for the current state of the fintech industry. We don’t just dabble in B2C; we live in the weeds of it. We understand that for a fintech brand, every click has to be a step towards a conversion, and every conversion has to be compliant. Our approach is defined by "Creative Fuel", using AI-driven insights to iterate on hundreds of high-velocity creative variations to find exactly what stops the scroll for your specific audience.
We aren't interested in vanity metrics like "brand impressions" if they don't lead to app downloads or increased Assets Under Management (AUM). We specialise in helping fintechs scale through a blend of Paid Social, Paid Search, and advanced GEO strategies.
Because we are part of the PrettyGreen group, we offer something rare: the ability to align your performance spend with real-world PR and influencer credibility. This means when a potential customer sees your ad on TikTok or finds you via an AI search query, they’ve likely already heard your name in a trusted editorial context. We make sure the "machine" (the algorithm) and the "human" (the creative) are always talking to each other.
Fintech Case Studies
Payhawk: Global Brand Awareness & Scale We worked with Payhawk to drive brand awareness across both the UK and US markets. The challenge was to take a complex spend management solution and make it resonate in a crowded B2C and B2B crossover space. By leveraging high-velocity performance creative, we were able to cut through the noise and establish them as a market leader in multiple territories.
HSBC: Gen Z Communications Strategy Reaching the next generation of banking customers requires a total departure from traditional "corporate" messaging. We developed a Gen Z-focused strategy for HSBC that prioritised authenticity and platform-native content. This wasn't about "selling" a bank account; it was about building a narrative that fit naturally into the social feeds of a younger, tech-savvy demographic.
Core Services
Performance Marketing: We run hyper-optimised campaigns across Meta, TikTok and Google, focusing on lowering your CAC while maintaining high lead quality.
GEO & SEO: We ensure your fintech is the primary recommendation in AI-generated search results, moving beyond traditional keywords to focus on intent-based discovery.
Content Production: Our in-house studio produces high-velocity, high-end video and social assets designed specifically for the fast-moving fintech space.
Strategic Consultation: We don't just execute; we partner with you to align your digital growth with your broader business milestones and regulatory requirements.
Office Location: London & Cheltenham
Year Founded: 2013
Team Size: 20+ employees
Industries Served: B2C Fintech, Neo-banking, Insurtech, D2C Tech
Case Studies: View all case studies
2. Growth Gorilla
Growth Gorilla is a specialist fintech-first agency that focuses heavily on the "scale-up" phase. They have a deep understanding of market entry strategies and how to move a B2C fintech from its first 1,000 users to its first 100,000. They are particularly strong in paid media and "growth sprints" where they test and learn at a pace most internal teams can’t match.
Core Services
Paid Media & Acquisition: Managing high-spend accounts with a focus on user acquisition for banking and payment apps.
Growth Strategy: Building out the full-funnel roadmap for fintechs entering new markets or launching new product lines.
Office Location: London
Year Founded: 2017
Team Size: 15-20 employees
Industries Served: Fintech, Payments, Crypto
Case Studies: View all
3. Make Agency
Make Agency excels at the intersection of UX/UI and digital growth. For B2C fintechs, the friction in an onboarding journey is the primary killer of ROI. Make focuses on smoothing those edges. They combine beautiful, compliant design with performance marketing to ensure that once a user clicks an ad, they actually complete the sign-up process.
Core Services
UX & UI Design: Creating compliant, high-converting interfaces for complex financial products.
Social Media & Content: Managing community-led growth and creator partnerships to build brand authority.
Office Location: London
Year Founded: 2012
Team Size: 30 employees
Industries Served: Fintech, Lifestyle, E-commerce
Case Studies: View all
4. Inbound FinTech
https://www.inboundfintech.com
As a HubSpot Elite Partner, Inbound FinTech is the go-to for brands that need to manage a complex lead-to-customer journey. They are highly technical and deeply focused on the "middle of the funnel", ensuring that the data gathered from your B2C campaigns is used to nurture users through automated email flows and personalised content.
Core Services
Inbound Marketing: Using content and automation to educate consumers and build long-term trust.
PPC & Paid Social: Data-driven search and social campaigns tailored to regulated financial services.
Office Location: London
Year Founded: 2017
Team Size: 20 employees
Industries Served: Financial Services, Fintech, B2B & B2C
Case Studies: View all
5. NinjaPromo
NinjaPromo is a full-service performance agency that thrives in fast-paced, high-stakes industries like fintech and crypto. They are a great fit for B2C brands that need to move quickly across multiple digital touchpoints. Their approach is heavily geared towards lead generation and user acquisition, using a mix of paid media, influencer partnerships and data-driven branding to ensure every pound spent is accounted for.
What makes them stand out is their ability to handle the "heavy lifting" of digital growth. They don’t just offer advice; they execute across everything from mobile app marketing to complex paid social funnels. For a fintech brand looking to aggressively scale its user base across different regions, their multi-market experience is a massive asset.
Core Services
Paid Media & Social: High-frequency campaign management across Meta, TikTok and LinkedIn with a focus on ROI.
Influencer Marketing: Leveraging a network of creators to build trust and drive app installs through authentic storytelling.
Full-Funnel Strategy: Designing the entire customer journey, from awareness ads to conversion-optimised landing pages.
Office Location: London
Year Founded: 2017
Team Size: 100+ employees
Industries Served: Fintech, Crypto, B2B SaaS, E-commerce
Case Studies: View all
Why PinPoint Media is our number 1 pick
We have put ourselves at the top of this list because we solve the three biggest headaches fintech founders face: trust, speed and scale. In a world of automated bidding, the only real lever left to pull is the creative. Our Creative Fuel process means we do not just launch a single ad and hope for the best; we constantly test and iterate on hundreds of variations to see exactly what hooks your audience. This is vital in the B2C fintech space where you have to explain complex financial tools and build brand authority in under three seconds.
Beyond just running ads, being part of the PrettyGreen group allows us to offer something most performance agencies cannot: integrated fame. We align your paid spend with PR and influencer credibility to ensure you pass the sniff test with cynical consumers. By focusing on the full funnel, from the first scroll-stopping video to the final app download, we make sure your budget is spent on acquiring verified, high-quality users rather than just vanity clicks.
Final Thoughts
The B2C fintech landscape in 2026 doesn't reward "generalists." It rewards agencies that understand the friction of a KYC (Know Your Customer) process and the nuances of financial promotion rules. If your agency doesn't know what the FCA's latest stance on social media influencers is, they're probably a liability.
At PinPoint Media, we don't believe in set-and-forget marketing. We’re in your accounts every day, tweaking the creative hooks and checking the data integrity. We know that in fintech, trust is your most expensive asset. We make sure your digital presence earns it.
