It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:
X (formerly Twitter) Updates
Algorithm Shift: X is adjusting its algorithm to prioritise "entertaining/informative" content, potentially de-emphasising political discourse.
Creator Revenue Model: Creators will now be remunerated based on their overall contribution to the platform, not solely on ad views. This coincides with a price increase for X Premium+.
Video Tab: A dedicated video tab has been launched (in some regions), facilitating easier video discovery.
Threads Updates
Custom Display Names: Users can now personalise their display names.
Profile Cover Images: Profile cover images are currently being trialled, similar to Facebook and X, to enhance profile aesthetics.
Hide Threads Badge: The option to conceal the Threads badge from Instagram profiles is now available.
TikTok Updates
AI-Powered Features: * AI Group Shot: AI facilitates the creation of group photographs from individual user uploads.
AI Self: AI-generated avatars provide a more personalised experience.
Caption Suggestions: AI offers caption suggestions, streamlining content creation for creators.
Meme Generator: An AI-powered tool assists in meme creation.
Instagram Updates
Longer Reels: The maximum duration for Reels has been extended to 3 minutes, affording creators greater creative flexibility.
Vertical Grid: The profile grid now displays thumbnails with vertical alignment, presenting a visually refreshed appearance.
WhatsApp Integration: Users can now link their WhatsApp profiles to their Instagram Accounts Centre.
Threads Analytics: Post analytics are now accessible for Threads mobile users, providing valuable insights into content performance.
Bluesky Social Updates
Trending Topics Feature: Bluesky has introduced a trending topics feature, mirroring X and Threads, to enable easier discovery of popular conversations.
User Growth: The platform has surpassed 25 million users, demonstrating substantial growth in the decentralised social media space.
General Social Media Trends
AI Integration: Artificial intelligence is being increasingly integrated across various platforms.
Video Content Focus: Platforms continue to emphasise video content, introducing new features and formats.
Creator Economy Support: Numerous updates are aimed at supporting creators, encompassing revenue sharing and the provision of new tools.
