It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:

X (formerly Twitter) Updates

• Algorithm Shift: X is adjusting its algorithm to prioritise "entertaining/informative" content, potentially de-emphasising political discourse.

• Creator Revenue Model: Creators will now be remunerated based on their overall contribution to the platform, not solely on ad views. This coincides with a price increase for X Premium+. 

• Video Tab: A dedicated video tab has been launched (in some regions), facilitating easier video discovery. 

Threads Updates

• Custom Display Names: Users can now personalise their display names. 

• Profile Cover Images: Profile cover images are currently being trialled, similar to Facebook and X, to enhance profile aesthetics. 

• Hide Threads Badge: The option to conceal the Threads badge from Instagram profiles is now available. 

TikTok Updates

• AI-Powered Features: * AI Group Shot: AI facilitates the creation of group photographs from individual user uploads.

• AI Self: AI-generated avatars provide a more personalised experience. 

• Caption Suggestions: AI offers caption suggestions, streamlining content creation for creators. 

• Meme Generator: An AI-powered tool assists in meme creation. 

Instagram Updates

• Longer Reels: The maximum duration for Reels has been extended to 3 minutes, affording creators greater creative flexibility. 

• Vertical Grid: The profile grid now displays thumbnails with vertical alignment, presenting a visually refreshed appearance. 

• WhatsApp Integration: Users can now link their WhatsApp profiles to their Instagram Accounts Centre.

• Threads Analytics: Post analytics are now accessible for Threads mobile users, providing valuable insights into content performance. 

Bluesky Social Updates

• Trending Topics Feature: Bluesky has introduced a trending topics feature, mirroring X and Threads, to enable easier discovery of popular conversations. 

• User Growth: The platform has surpassed 25 million users, demonstrating substantial growth in the decentralised social media space. 

General Social Media Trends

• AI Integration: Artificial intelligence is being increasingly integrated across various platforms. 

• Video Content Focus: Platforms continue to emphasise video content, introducing new features and formats. 

• Creator Economy Support: Numerous updates are aimed at supporting creators, encompassing revenue sharing and the provision of new tools.