PinPoint Media has been appointed by global property consultancy Knight Frank to manage organic social media for its dedicated Cotswolds Instagram account. 

Knight Frank is a global real estate consultancy and estate agency headquartered in London. The firm operates approximately 600 offices across 50 markets, and employs around 21,500 people managing commercial, agricultural and residential real estate worldwide. 

The partnership sees PinPoint Media take full ownership of content strategy, copywriting and scheduling across the account. The primary objective is to drive greater brand awareness for Knight Frank within the Cotswolds. 

PinPoint Media will develop a tailored content approach for the account, showcasing Knight Frank's property listings while building long-term brand awareness and positioning across its audience. 

The appointment reflects PinPoint Media’s expanding capabilities as a specialist performance agency powered by PrettyGreen, following its acquisition at the start of the year. Being part of PrettyGreen has enabled PinPoint Media to broaden its offering to clients into PR, experiential marketing and event production, and talent, brand ambassador and influencer marketing, while also strengthening its AI capabilities and the techstack available to clients. This sits alongside the agency’s growing organic social offering and its established Paid Search, Paid Social and Creative Production services.  

Brian Taber, Senior Lead, Marketing Channels, Knight Frank  

"Social media plays an important role in how we showcase our properties, expertise and brand to audiences across the UK. We appointed PinPoint Media because of their strong strategic and creative capabilities, combined with a deep understanding of the Cotswolds market and local audience. We're looking forward to working together to develop a distinctive presence for @knightfrank.cotswolds, strengthening our position as the region's leading property consultancy through engaging content that reflects the exceptional homes, people and expertise that define the Knight Frank brand."

Oliver Bruce, Founder and CEO, PinPoint Media 

“Knight Frank is one of the world’s most recognised and respected property brands, so we’re incredibly proud to have been appointed across both its national and Cotswolds Instagram accounts. Our focus will be on developing two distinct, audience-led strategies that showcase Knight Frank’s exceptional properties while strengthening long-term brand awareness and engagement. By combining our organic social expertise with our CoreAI technology, we can help the Knight Frank team operate more efficiently, engage its communities at scale and retain complete control over the quality and tone of every interaction.”

Coverage
Performance Marketing World: Knight Frank appoints PinPoint Media to lead social media strategy
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