It’s been a busy fortnight in the social media world! Here’s the run down of the biggest updates you might have missed:

X (formerly Twitter) Updates

• Algorithm Adjustments: X is tweaking its algorithm to give more prominence to content it deems "entertaining" or "informative," potentially shifting away from heavily political posts.

• Creator Payment Model: Creators are now being compensated based on their overall contribution to the platform, rather than just ad views. This change coincides with an increase in the price for X Premium+.

• Dedicated Video Section: A new video tab has been launched in some regions, making it easier for users to find and watch video content.

TikTok Updates

• AI-Powered Features:

  • AI Group Shot: This feature helps create group photos from individual uploads.

  • AI Self: Users can generate personalised avatars using AI.

  • Caption Suggestions: AI now offers suggestions for captions to streamline content creation.

  • Meme Generator: An AI-powered tool has been introduced to assist with meme creation.

Instagram Updates

• Extended Reel Lengths: Reels can now be up to 3 minutes long, giving creators more flexibility.

• Vertical Grid Layout: The profile grid now displays thumbnails with a vertical alignment, offering a refreshed visual.

• WhatsApp Integration: Users can now link their WhatsApp profile to their Instagram Accounts Centre.

• Threads Analytics: Mobile users now have access to post analytics for their Threads content.

Threads Updates

• Personalised Display Names: Users now have the option to customise how their display name appears.

• Profile Cover Image Trials: Threads is testing the addition of cover images for profiles, similar to what you see on Facebook and X.

• Hide Instagram Badge: Users can now choose to conceal the Threads badge from their Instagram profiles.

Bluesky Social Updates

• Trending Topics Feature: Bluesky has introduced a trending topics feature, much like X and Threads, to help users discover popular conversations.

• Significant User Growth: The platform has now surpassed 25 million users, indicating substantial expansion in the decentralised social media space.

The social media landscape is constantly evolving, so do keep an eye out for more updates!