Social Media Roundup: Don't get your algorithms in a twist (14th March 2025)

Social Media Roundup: Don't get your algorithms in a twist (14th March 2025)

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It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:

X (formerly Twitter) Updates:

  • Algorithm Shift: X is tweaking its algorithm to prioritise engaging content, potentially reducing political visibility.

  • Creator Monetisation: Creators now earn based on platform contribution, not just ad views, with a concurrent X Premium+ price increase.

  • Video Tab Launch: A dedicated video tab has been rolled out, enhancing video discovery.

Threads Updates:

  • Personalised Display Names: Users can now customise their display names.

  • Profile Cover Image Trials: Cover image functionality is being tested to enhance profile presentation.

  • Instagram Badge Control: Users can now hide the Threads badge on their Instagram profiles.

Bluesky Social Updates:

  • Trending Topics Introduced: Bluesky now features trending topics for easy discovery of popular conversations.

  • User Base Growth: Bluesky has surpassed 25 million users, indicating platform expansion.

TikTok Updates:

AI Feature Suite:

  • AI-powered group photo creation (AI Group Shot).

  • Personalised AI avatars (AI Self).

  • AI-generated caption suggestions. Keywords:

  • AI-assisted meme creation.

Instagram Updates:

  • Extended Reel Lengths: Reels now support up to 3 minutes of content.

  • Vertical Grid Layout: The profile grid has been updated to a vertical thumbnail alignment.

  • WhatsApp Integration: Users can link their WhatsApp profiles to their Instagram Accounts Centre.

  • Threads Analytics Access: Mobile users can now access post analytics for Threads.

General Social Media Trends:

  • AI Integration Expansion: AI is being increasingly incorporated across platforms.

  • Video Content Dominance: Video remains a key focus, with platforms introducing new features.

  • Creator Economy Advancements: Platforms are enhancing support for content creators.

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Meet the Author

Oliver Bruce

Founder CEO PinPoint Media
Founder CEO PinPoint Media
UK entrepreneur, investor and CEO who built, scaled and exited multiple businesses, championing AI-driven growth, neurodiversity and high-performance entrepreneurship.