Performance marketing agency PinPoint Media has announced the renewal of its partnership with Royal Air Force Charitable Trust Enterprises, who are behind The Royal International Air Tattoo (RIAT), securing a new three-year agreement as the world’s largest airshow focuses on its next phase of growth.

Since being appointed by RIAT in 2022, PinPoint Media has worked closely with the organisation to support its digital performance marketing strategy, contributing to increased awareness, engagement and commercial performance for the globally renowned event.

Commenting on the renewed partnership, Gavin Gager, Chief Executive Officer said: “In recent years we have seen RIAT go from strength-to-strength with people and aircraft visiting our event from all over the world.

“It has been a pleasure to work alongside PinPoint Media on our journey of growth and we lookforward to working with them for the next three years as we take our show to new heights.”

Over recent years, The Royal International Air Tattoo has seen an accelerated growth trajectory. With more than 110 million digital and physical impacts and impressions across the RIAT25 cycle, and ultimately welcoming more than 175,000 people to RAF Fairford for the show, RIAT has cemented its position as one of the UK’s most significant international live events and a cornerstone of the global aviation calendar.

Oliver Bruce, CEO of PinPoint Media, added: “Our team, in collaboration with RIAT, has really moved the needle over recent years. The opportunity to work closely with such an iconic event for a further three years is a testament to the work, effort, and results delivered by both organisations.”

The Royal International Air Tattoo takes place annually at RAF Fairford, Gloucestershire, bringing together aviation enthusiasts and industry leaders from around the world, as well as being a premier choice for families for a day out.

RIAT26 will take place from 17-19 July, offering visitors the chance to experience the airshow like never before.