PinPoint Media worked hand-in-hand with Cutter & Squidge, the handmade gifting brand, aligning Paid Search, Paid Social and Creative to support the brand's push toward £12m in annual sales. Through a mix of hi-fi and lo-fi content, we've illuminated every part of the process; from product development to baking, to packaging and shipping, as well as founder insights and real customer highlights, positioning the brand as the handcrafted alternative to polished, mass-produced gifting competitors. Creative capture was paired directly with performance marketing tied to seasonal drops and gifting occasions, keeping every asset native to its channel and timed to peak shopping moments. The approach delivered a 5.6x return on ad spend across paid social and search, cut cost per acquisition by 17.4%, and lifted average order value by 32%.
Cutter & Squidge have ambitious growth targets. Meeting these targets meant standing out in a gifting category crowded with polished, mass-produced brands, all fighting for attention across the same paid channels at the same seasonal moments.
The brand needed more than another round of campaign assets. It needed a constant, believable flow of fresh content, tied directly to performance activity, that could keep pace with a fast-moving gifting calendar without losing the handmade character that set Cutter & Squidge apart in the first place.
PinPoint Media worked as an extension of the Cutter & Squidge team, aligning Paid Search, Paid Social and Creative into one connected function, moving off the same brief and the same day-to-day rhythm as the brand itself.
Through a mix of hi-fi and lo-fi content, we've illuminated every part of the process, from product development to baking, packaging and shipping, as well as founder insights and real customer highlights.
This approach positioned Cutter & Squidge as the handcrafted alternative in a category dominated by studio-perfect gifting brands, trading polish for authentic, in-the-moment storytelling. By pairing embedded creative capture with performance marketing tied to seasonal drops and gifting occasions, every asset felt native to its channel and timed to when audiences were actively shopping.
The embedded model turned marketing output into a daily habit rather than a campaign moment, giving performance channels a constant supply of native, on-brand creative to test and scale against.
That consistency showed up directly in the numbers: paid social and search delivered a 5.6x return on ad spend, cost per acquisition fell by 17.4%, and average order value climbed 32%. In total, we've created over 1,000 assets for Cutter & Squidge.
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