Bulgarian unicorn Payhawk was looking for a unique way to promote their services to potential B2B clients within the US attending the SuiteWorld 2023 conference in Las Vegas. With 3 major billboards located on the Las Vegas strip Payhawk wanted to engage a new audience through different mediums, new creative and an increased DOOH presence.
Creating a 3D anamorphic animation to showcase Payhawk’s services was competitive as we were competing with the excitement of the Las Vegas strip. The campaign needed to cut-through whilst be understandable at a glance and generate genuine impact. We realised we needed to grab the attention of SuiteWorld attendees in multiple ways. It was therefore decided we would not only display Payhawk via Digital Out Of Home, but also via a wrapped fleet of Tesla Ubers.
The campaign duration was 4 days, it included 3 billboards and 5 wrapped Tesla Ubers. Overall Payhawk established a strong brand presence through multiple touchpoints throughout the event. ‘swarming’ Caesars Forum and Hotel Flamingo during the SuiteWorld Conference, and driving Ubers around high density areas with significant traffic on the Vegas strip generated over 1.1m impressions.
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