PinPoint Media continued its partnership with Knoops, the UK premium chocolate drinks brand, into 2025, building on the strong results delivered the previous year. With Knoops expanding its retail footprint across the UK and growing its international presence, the focus remained on driving e-commerce revenue and maximising efficiency across Meta, TikTok, and Google Search advertising. PinPoint Media refined audience targeting, managed seasonal fluctuations in demand, particularly during quieter summer months, and promoted key products through agile, data-driven campaign management. The 2025 campaign delivered a 36.84% year-on-year revenue increase in November, alongside a 20.35% improvement in ROAS and a 6.24% reduction in cost per acquisition, demonstrating the compounding value of a long-term performance marketing partnership.
Following a strong 2024 performance, Knoops, the UK-based brand celebrated for its expertly crafted chocolate drinks, continued to expand across the United Kingdom and internationally. With a loyal customer base and an extensive retail network spanning London (Chelsea, Covent Garden, Kensington, Notting Hill), Manchester, Edinburgh, Bristol, Cambridge, Brighton, Bath, Chester, Guildford, Richmond, and St Albans, they continued their partnership with PinPoint Media to scale online sales and ensure customers could enjoy their premium chocolate drinks at home.
In 2025, the focus remained on driving e-commerce revenue growth while optimising advertising spend and campaign efficiency. Building on successful digital marketing strategies from the previous year, PinPoint Media refined audience targeting, ran highly focused paid social campaigns, and promoted seasonal chocolate drink products. By combining data-driven insights with agile campaign management, the team sought to deliver even stronger returns across Meta (Facebook & Instagram), TikTok, and Google Search advertising.
With ambitious growth targets, PinPoint Media needed to carefully manage advertising budgets to maintain high campaign efficiency while maximising online revenue. Seasonal fluctuations in demand for chocolate drinks, particularly during the warmer summer months in the UK, required nimble adjustments to campaigns and messaging.
Key challenges included:
Maintaining cost-effective customer acquisition during off-peak seasons
Optimising return on ad spend (ROAS) across multiple digital platforms
Targeting UK chocolate drink enthusiasts and premium beverage consumers
Adapting to seasonal demand fluctuations, primarily across London.
To meet these challenges, PinPoint Media's digital marketing team focused on targeting the right audiences at the right time, testing new paid advertising optimisations, and promoting key seasonal chocolate drink products. By staying flexible and using detailed performance data, the team ensured that revenue growth remained strong without compromising return on ad spend.
PinPoint Media's 2025 digital marketing campaign delivered impressive results across all key e-commerce metrics:
Key Performance Metrics:
+20.35% increase in ROAS (Return on Ad Spend) compared to 2024
-6.24% decrease in CPA (Cost Per Acquisition)
+36.84% year-on-year revenue growth in November 2025
Sustained online revenue growth for premium chocolate drinks across the UK
This success reinforced the strength of the ongoing partnership between Knoops and PinPoint Media, demonstrating that data-driven strategy, careful optimisation, and agile campaign management can continue to drive strong growth year after year for premium food and beverage brands in the UK market.
PinPoint Media's festive Knoops campaign was shortlisted at The Drum Awards 2026: read the story.
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