Joonbyrd is a unique beauty brand that blends the science of skincare with the sentiment of nostalgia. Inspired by the founder’s childhood memories of her grandmother’s lotions and potions, Joonbyrd products are crafted to evoke the transformative power of self-care. Combining clinically-tested formulas with luxurious, evocative scents, Joonbyrd’s range delivers meaningful results while transporting the user to a place of comfort and familiarity.
Joonbyrd approached PinPoint Media with a clear objective: to increase e-commerce sales by leveraging dynamic Meta ads and Google Shopping campaigns. This marked the brand’s first foray into partnering with a media agency, making it essential to develop a comprehensive strategy that could drive measurable growth. Joonbyrd wanted to build brand awareness and convert interest into sales through targeted digital marketing.
As a relatively new brand, Joonbyrd lacked substantial marketing data to inform initial strategies. The first step was to create a complete marketing funnel from scratch, mapping out each stage from awareness to conversion. This involved producing a variety of creative assets with diverse styles to facilitate effective A/B testing. The goal was to quickly identify the most impactful content and optimize campaigns accordingly.
A close, collaborative relationship with Joonbyrd’s founder proved invaluable throughout the project. By granting access to live dashboards and establishing clear monthly KPIs, PinPoint Media ensured transparency and data-driven decision-making. This approach minimized complexity, allowing for agile responses to emerging insights. Dynamic ads on Meta and Google Shopping became the cornerstone of the strategy, with quick creative iterations preventing ad fatigue and maintaining consistent performance.
The strategic approach delivered impressive results for Joonbyrd. When analysed across a quarter, the data revealed an average increase in revenue of 57.67% from dynamic Meta ads, while Google Shopping revenues averaging 114.85% over the same period. The effective combination of strategic insight and flexible creative allowed Joonbyrd to achieve sustained growth and build a strong foundation for future campaigns.
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