Cotswold Fox, a small start-up brand, approached us with a clear objective: rapidly grow their online sales channel through social advertising—all while working within a tight budget. With limited resources, we crafted a lean yet effective strategy, starting small and expanding cross-channel as we gained momentum.
To help Cotswold Fox achieve their ambitious growth goals, we focused on building a foundation for sustainable success:
Starting Small with Meta Ads
We began with Meta advertising to drive awareness and conversions across the UK. This platform allowed us to reach a broad audience while targeting key demographics interested in Cotswold Fox's offerings.
Authentic UGC-Driven Creative
Utilising user-generated content (UGC), we created behind-the-scenes-style ads that showcased the brand’s authenticity and charm. This approach resonated deeply with consumers, allowing us to highlight Cotswold Fox's local roots and personal touch.
Leveraging the Brand’s Identity
By tapping into Cotswold Fox’s small, local identity, we created campaigns that connected with consumers on a personal level, fostering brand affinity and trust.
Our strategic approach delivered exceptional results for Cotswold Fox:
Increased Spend by 853% YoY. We scaled ad spend significantly while maintaining an impressive 7x ROAS, ensuring high profitability as the budget grew.
Scaled Spend by 221.5% in Six Months.
Over just six months, we ramped up investment while growing revenue by an incredible 312.0%, showcasing the effectiveness of our campaigns.
Expanded Presence Across Channels. After initial success, we successfully expanded Cotswold Fox’s advertising efforts to TikTok and Google Ads, broadening their reach and diversifying their marketing channels.
Why It Worked
Several key elements contributed to the success of this strategy:
By starting small and scaling only when success was proven, we maximised ROI and avoided unnecessary spend.
The use of UGC and behind-the-scenes content brought an authentic and relatable touch to the brand’s ads, making them highly effective.
Diversifying advertising channels allowed Cotswold Fox to reach new audiences and maintain momentum as they scaled.
By prioritising campaigns optimised for conversions, we ensured that every pound spent directly contributed to revenue growth.
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