Jessica Barder

Jessica Barder (Jessie) is a driven creative leader and Head of Creative at PinPoint Media, known for blending strategic insight with bold creative that drives results. With extensive industry experience rooted in broadcast and creative production, Jessie brings a depth of understanding in how compelling content connects audiences, brands and performance marketing outcomes.

Over her career, Jessie has championed work that bridges creative excellence with commercial impact, shaping campaigns that not only resonate visually and emotionally but also deliver tangible business growth.

At PinPoint Media, she leads the creative execution across diverse projects and some of the agency's largest accounts ensuring every piece of work from performance-driven social campaigns, and high-impact video to animation drives results. Under her guidance, teams thrive in environments where innovation is encouraged and ideas are executed with intention, passion and precision.

Jessie leads the implementation and integration of AI across creative projects, championing the belief that emerging tools should enhance not replace human creativity and connection. As a trained Mental Health First Aider, she is equally committed to fostering a culture where wellbeing is prioritised, ensuring her team can thrive both professionally and personally.

Her vibrant, bold and highly organised approach, paired with a kind and considered leadership style, means her team not only enjoy the work they do they consistently deliver exceptional results.