Top 8 Paid Media Agencies in the UK 

The paid media landscape has never been so competitive. From Google Ads’ algorithms forever updating, Meta rolling out new formats and the rise of Artificial Intelligence, many brands don’t have the time or expertise to keep on top. That’s where specialist UK marketing agencies for growth come in.

Working with the right performance advertising agency can make or break your business. The best agencies not only excel with data-led optimisation, but combine this with creative strategy and planning which is crucial to maximise PPC potential.

But how do you know who's the right agency for you? And how can you be sure that the money you'll be spending on an agency won't be wasted? And how can you be confident that you’ll see a return? If these are some of the questions you are asking yourself, then we’ve done the research for you. Below you’ll find our top 8 media agencies that offer the best mix of creative, data and performance. 

#1 PinPoint Media – Best Full-Service Paid Media and Creative Agency (UK)

URL: https://pinpoint-media.global/ 

We are an award-winning, data-driven, digital-first agency where performance and creativity go hand in hand. Our mission is to drive growth through performance creative and paid media across search and social platforms. We specialise in creating data-driven campaigns that connect with audiences and deliver measurable results. Ultimately, we help businesses thrive in a competitive landscape.

We’re a full-service agency that specialises in Paid Search, Paid Social and Organic social with an in-house creative and video production team that understand what drives clicks and conversions. Our teams understand that performance marketing only works well when the message, visuals and targeting all align.

Core Service Types:

• Paid Social (Meta, TikTok, LinkedIn, Pinterest)

• Paid Search (Google Ads, Apple Ads, Amazon Ads)

• Organic Search

• Video & Animation

• UGC & Influencer Marketing

We work with clients who want measurable results. Whether it’s a D2C brand looking to grow their ROAS or a B2B company wanting better-quality leads. Our focus is on the commercial outcomes that our clients are focused on by using ai-powered advertising tools, cross-channel attribution reporting and data-led creative optimisation where necessary.

Proven results

We have delivered growth to many companies across various industries, from fashion and fitness, to tech and professional services. Here are some of our great achievements:

• FACEGYM (Mother’s Day Campaign): Turned seasonal interest into a 5.6 ROAS and then into sustained performance over time.

• Planthood: Drove a 422% increase in revenue through both Google Ads and Meta optimisation.

• Joonbyrd: Campaign segmentation and a strategic feed restructuring saw Google Shopping revenue boosted by 115%.

• Cotswold Fox Clothing: Scaled both Meta and Google Ads to achieve a 312% revenue uplift.

• Knoops: Booted revenue by 60% across the year, including overseeing December revenue exceeding £500,000.
  
  

Our campaigns are built on best-practices, optimised on data, but brought to life by creativity. Every work is focused on showing the right ad to the right audience at the right time. We have also been recognised by Google as a Premier Partner for 2025, being one of the top 3% of agencies for account growth, performance and client retention. Ultimately, PinPoint Media are one of the best UK marketing agencies for growth. 

If you’re looking to scale your digital advertising and are thinking about working with us, get in touch and book a free consultation. Let us show you what performance focused marketing really looks like.

#2 The Social Shepherd – Leading Paid Social & Influencer Marketing Agency

URL: https://thesocialshepherd.com/

The Social Shepherd is one of the most well known digital advertising agencies in the UK, and they also blend social creative with performance marketing. They are based in Bath, and focus heavily on influencer-led content and Paid Social including Meta Ads and Tiktok.

In the past they have worked with some big names like Unilever, Premier Inn and Fussy on campaigns where they utilise video and influencer strategy into their paid social media to maximise engagement.

Core Service Types:

• Paid Social (Meta, TikTok)

• Paid Search (Google Ads, YouTube)

• Creative Strategy & Production

Their creative approach has earned them multiple awards for social campaign performance, however they are not as search-heavy as some other agencies.

#3 Crowd – Global Performance Marketing Agency for Enterprise Brands

URL: https://thisiscrowd.com/ 

Crowd is a global paid media agency with offices in London, New York and Sydney. They are known to manage multi-market, high budget campaigns as well as being at the forefront of technological development.

They deliver across multiple services such as UX/UI design, AI powered advertising tools, creative design, as well as performance marketing including Google Ads, Paid Social and programmatic.

They have worked with big brands such as Virgin Atlantic, IKEA and Boden on various strategies within PPC, programmatic display and SEO internationally.

Core Service Types:

• Google Ads (Search & Shopping)

• Programmatic & Display

• SEO & Analytics

Crowd is full-service at scale and is ideal for brands looking for a global enterprise paid media reach.

#4 Impression – A Performance Marketing Agency Driven By Progress

URL: https://www.impressiondigital.com/ 

They are a Nottingham-based agency and have built a reputation of technical excellence. Their value proposition is connecting both SEO and PPC strategies to boost not only visibility across paid media, but also across organic search too.

They have partnered with big brands such as Clarins, Topps Tiles and Cancer Research UK on flagship product launches, app install efficiency and value-led campaigns to name a few.

Core Service Types:

• Google Ads & Microsoft Ads

• SEO & Content Strategy

• Data & Analytics

They are mostly search-focused but still offer a full service, which is perfect for brands that see PPC as the main part of their growth plan.

#5 Journey Further – Transparent Performance Marketing Agency

URL: https://www.journeyfurther.com/ 

Journey Further has become one of the UK’s most respected independent performance agencies. Based in Leeds and London, they take a “radical transparency” approach to paid media, with live performance dashboards and clear accountability.

They have worked with Virgin Money, Reed and Cazoo on high-growth campaigns that combine paid search, programmatic and creative too.

Core Channels:

• Google Ads & Display

• Meta Ads

• Programmatic

• CRO & Analytics

Journey Further are a performance agency but also provides consultancy too, thus offering both paid media strategy and execution services for brands looking to scale fast.

#6 Bind Media – A PPC Agency Specialising in Conversion Rate Optimisation

URL: https://bind.media/ 

Bind Media, also based in Bath, are PPC and social media ad specialists with a lot of awards backing their work, including winning the European Search Awards, European Paid Media awards and The Drum Award Winners. 

They have a human-led approach to performance advertising with expertise in performance creative and conversion rate optimisation. As well as this, they are also known for solid analytics setups including GA4, Google Looker Studio and Google Tag Manager.

Core Channels:

• Paid Search; Google Ads and Microsoft Ads

• LinkedIn Ads

• Data & Tracking

Bind Media aren’t full service, however where they do service accounts, they excel due to their deep expertise and ai-driven insight.

#7 Digital Media Team (DMT) – Social-First Performance Agency for eCommerce Brands

URL: https://www.digitalmediateam.co.uk/ 

Digital Media Team, based in Manchester, is a social-first agency built around eCommerce performance. They manage campaigns across Meta, TikTok, and Google, often pairing ad creative with social content production.

They have worked with eComm focused brands such as HelloFresh, Castore and The Couture Club, helping each of these drive up ROI from paid social ads and their strong use of remarketing and automated marketing tools. 

Core Channels:

• Meta Ads

• TikTok Ads

• Google Ads

• Creative Production

DMT is full-service but social-led. This is ideal for brands looking to grow and scale on social channels, such as Facebook and Instagram.

#8 Honchō – Award-Winning PPC, SEO and Digital PR Agency

URL: https://honchosearch.com/ 

Honchō, based in Hertfordshire, are award-winning digital marketing experts that also specialise in SEO and Digital PR. They excel in the automotive and retail sectors, and when they first launched, their first client was Mothercare and toy maker ELC. Their agency is built on reputation and have worked with over 100 household names throughout their lifespan so far.

In the past they have worked with Roberts Radio, Asus and Miniso on various eCommerce projects that include SEO, Paid Media, CRO, and even helped Sephora with a merger and a new site launch.

Core Channels:

• Google Ads (Search & Shopping)

• SEO

• Paid Social

Honchō isn’t a full-service agency but they are trusted by major brands and were even a Google Premier Partner in 2024.

Final Thoughts

The UK has a massive pool of performance marketing talent, but there are fewer agencies that integrate both creative and performance media as well as we do at PinPoint Media. Many agencies specialise in one of the other, however real results can shine when both are connected.

If you’re serious about scaling your marketing and want an agency that handles both the strategy and the storytelling, let’s talk.

Summary of the Top 8 Paid Media Agencies in the UK

Frequently Asked Questions

You’ve now made it through our list of Top 8 Performance Marketing Agencies Within the UK, but how do you know if your business or brand really does need to employ a PPC and social media ad specialists? 

If your ad performance has dropped, your in-house advertising team is stretched or you’re not entirely sure how your marketing budget is spent, then it may be time to consider a specialist. Agencies like PinPoint Media have dedicated teams and personnel for Paid Search, Paid Social and Creative and therefore are experts in these fields that can relieve you of those marketing worries. Here are some other FAQ’s you may consider prior to choosing an advertising agency: 

What should I look for in a Paid Media agency? 

Look for proven results on a case study page, look at what type of industries they have worked in, and even look for platform certifications, like Google Premier Partner, Meta Business Partner etc. The best way though is to talk to them, let them understand your position and give you some early ideas on how they can tailor their services to create a great partnership. A good agency won’t just run ads, they’ll tailor them and connect data, creative and strategy together to maximise results.

Is it better to hire one full-service agency or several niche ones?

If you require multiple services and your marketing requires consistent messaging and seamless reporting then a full-service agency like PinPoint Media makes more sense. If you have several agencies, then everyone is fragmented and this could make it harder to align the marketing plan as seamlessly as compared to one full-service agency. 

However, if you need just the one channel then a niche agency that specialises in that area can also work too, but this would also potentially limit future expansion.

How much should I expect to spend on paid media?

Budgets are very dependent on your sector and goals, however most businesses looking to spend with an agency should expect to invest at least £2,000 to £5,000 per month in ad spend, excluding the agency fee. However what matters most is the return, not just the spend. 

Can an agency improve both Google Ads and Meta Ads at the same time?

Yes, and ideally they should. Paid Search and Paid Social work best when they are aligned together, as they help target more of the whole customer journey rather than just aspects of it. These channels can also share insights such as targeting, creative and funnel strategy which can be useful across the board. 

It would also be worthwhile exploring other channels beyond Google and Meta, such as LinkedIn Ads, Apple Ads, Pinterest Ads and Amazon Ads if your core channels are performing well. This could further boost the overall customer journey funnel and further push results.

What results should I expect from a performance marketing agency?

With advanced specialism, you should see improved lead quality, stronger ROI/ROAS and transparent and tailored reporting. At PinPoint Media, we’ve helped brands like Planthood, FACEGYM, and Cotswold Fox achieve triple-digit growth through our partnerships.

It’s also worth noting though that whilst agencies can greatly boost your results, there are many factors that are in play and sometimes it does take some time for a specific strategy to bed in and come to fruition (such as new account, new website, seasonality, economic reaction). A good advertising agency would advise you on this though and provide reasoning as to why some results may not be immediately expected.