Top 5 DTC Paid Media Agencies for the FMCG Industry
Finding the right paid media agency for a DTC FMCG brand isn’t easy. It’s not just about launching campaigns on Meta or Google. You need a team that understands your products, your customers, and the fast-moving world of FMCG. Someone who can combine creative ideas with data that actually drives sales, not just vanity metrics.
The agencies below are ones we’ve seen deliver results for DTC brands across FMCG, lifestyle and consumer goods. Each has a different strength, whether it’s high-volume paid social, advanced search strategies or integrated multi-channel campaigns.
What Is FMCG and Why It Matters for DTC Brands
FMCG stands for Fast Moving Consumer Goods. It covers everyday products that people buy regularly and replace often. Think food and drink, toiletries, supplements, cleaning products and personal care. Items that sit in kitchen cupboards and bathroom cabinets, not in display cases.
For DTC brands, FMCG is a tough space to win in. Margins are tighter. Customers have more choice. Loyalty is fragile. If someone’s usual protein bar is out of stock, they’ll happily try another brand. If your ads stop showing up for a week, sales can dip fast.
This is why paid media matters so much in FMCG. You are not just driving first purchases. You are building habits. Repeat buying. Brand recall. Your campaigns need to balance scale with efficiency, and short-term sales with long-term customer value. That takes more than basic campaign management. It takes proper strategy and constant optimisation.
1. PinPoint Media
https://www.pinpoint-media.co.uk
PinPoint Media focuses on performance marketing where it matters most: AI-driven Paid Social, Paid Search, and high-velocity Content Marketing. For FMCG DTC brands, we don’t do set-and-forget campaigns. Every creative, bid, and audience segment is tested and optimised in real time. We’ve worked with a range of FMCG clients, helping them scale fast while keeping ROI at the centre of every campaign
Being part of the PrettyGreen group means we can link paid campaigns directly to PR, influencer partnerships, and real-world events. A single team handles everything from strategy to execution, keeping campaigns efficient and aligned across channels.
FMCG Case Studies:
Knoops: Driving Revenue Growth for a Beverage Brand: We worked with Knoops to scale their DTC beverage sales across the UK. The challenge was a crowded drinks market, with lots of small challenger brands competing for attention. By combining targeted paid social campaigns with Google Ads optimisation and testing high-velocity creative variations, we were able to grow revenue by 66% year on year. This wasn’t about just running ads—it was about understanding what messaging resonated with Knoops’ audience and adjusting campaigns in real time to maximise results.
Prime Time Beers: Increasing Average Order Value: For Prime Time Beers, the goal was simple but crucial: get customers to spend more per order. The challenge was a competitive craft beer market, where shoppers are often looking for discounts or deals. We used a mix of retargeting campaigns, product bundling creatives, and optimised shopping ads to drive a 39.5% increase in average order value. The campaign combined data-driven audience targeting with creative that felt natural to the craft beer community, not pushy or salesy.
Core Services
Paid Social: Meta, TikTok, LinkedIn, YouTube. AI-powered creative testing and scaling.
Paid Search: Google and Microsoft Ads management, smart bidding and conversion tracking.
Content Marketing: Video, imagery and campaigns designed to drive action and retention.
Office Location: London & Cheltenham
Year Founded: 2013
Team Size: 20+ employees
Industries Served: FMCG, consumer brands, D2C, lifestyle
Case Studies: View all case studies
2. The Social Shepherd
The Social Shepherd specialises in social-first campaigns for DTC brands in FMCG and lifestyle. They excel at combining high-quality creative with data-driven ROAS tracking, often running creator-led UGC campaigns on Meta and TikTok.
Core Services
Paid Social, Paid Search, Creative Production, Influencer Marketing
Office Location: London & Bath
Year Founded: 2018
Team Size: 60+ employees
Industries Served: E-commerce, FMCG, lifestyle
Case Studies: View all case studies
3. Found
Found positions itself as an "every search" agency. For FMCG DTC brands, this means tracking how consumers discover products not just on Google but across TikTok, Amazon and AI-powered discovery engines. Their approach helps brands stay visible in zero-click search scenarios.
Core Services
Paid Search, Paid Social, SEO, AI Discovery & GEO
Office Location: Clerkenwell, London
Year Founded: 2006
Team Size: 80+ employees
Industries Served: FMCG, retail, B2B, travel
Case Studies: View all case studies
4. Brainlabs
https://www.brainlabsdigital.com
Brainlabs leans heavily on data, automation and proprietary scripts. FMCG brands with large-scale budgets benefit from their precise, efficiency-first approach. They are ideal for brands wanting global optimisation and complex multi-channel tracking.
Core Services
Programmatic, Paid Search, Paid Social, Marketing Automation
Office Location: Clerkenwell, London
Year Founded: 2012
Team Size: 800+ global employees
Industries Served: FMCG, tech, finance, large-scale retail
Case Studies: View all case studies
5. Impression
Impression offers integrated digital growth strategies for brands feeling siloed. They combine paid media, SEO and digital PR to create a cohesive approach that drives long-term growth rather than short-term wins.
Core Services
Paid Media Strategy, Digital PR, Analytics, Paid Search
Office Location: London & Nottingham
Year Founded: 2012
Team Size: 100+ employees
Industries Served: FMCG, B2B, SaaS, retail
Case Studies: View all case studies
Why PinPoint Media Is Number 1 on This List
PinPoint Media is number one because we actually understand what running paid media for UK DTC FMCG brands looks like. It’s not just launching ads and hoping for the best. Products move fast, margins are tight, and shoppers switch loyalties quickly. We’ve worked on campaigns where a new snack line needed over 200 creative variations tested in the first week to see what actually resonated. Without that level of testing, the campaign would have been a waste.
We stay hands-on. Senior team members are in the accounts every day. We check search terms, look at creative performance, adjust budgets based on stock levels or seasonal demand, and rebuild audiences when behaviour shifts. This isn’t theory. These are decisions that directly affect sales and CAC.
Being part of the PrettyGreen group gives us another advantage. Paid media doesn’t exist in a silo. We can link campaigns to PR, influencer partnerships, and live events. For one FMCG client, we ran a campaign alongside an influencer launch and a live sampling event. The combination drove a 42 per cent increase in first-time purchases in four weeks. That kind of integration is why PinPoint Media sits at the top.
Final Thoughts
Choosing a paid media agency for a UK DTC FMCG brand is a business decision. You’re investing in people who can move product efficiently, not just produce reports. In FMCG, small adjustments matter. A tweak to creative, a shift in targeting, or adjusting bids based on stock can change whether a campaign hits or misses.
Big-name agencies often hand accounts to junior teams. You end up waiting for results and hoping for improvement. The agencies on this list, and PinPoint in particular, stay close to the work. We adapt quickly, test constantly, and treat campaigns as living things, not static assets.
The right partner feels like part of your team. They understand UK DTC FMCG shoppers, they know the rhythm of seasonal launches, and they care about what happens after the click. That combination of insight, hands-on management, and commercial focus is what drives results that last.
If you want to speak to an agency that understands the Fast Moving Consumer Goods industry to the core, get in touch!
