Last month, I, Oliver Bruce, flew to Las Vegas to meet Alex Hormozi - the entrepreneur, investor, and business strategist behind Acquisition.com. What I expected to be a few casual conversations turned into a masterclass on scaling, systems, and strategic clarity. I came home with a full notebook, a new mindset, and a game plan to level up how we run our business.

Who Is Alex Hormozi?

If you’re not already familiar with him, Alex isn’t your typical “business guru.”
He’s a first-generation entrepreneur who started small - running local gyms - and eventually built and sold multiple companies worth tens of millions.

Today, Alex and his wife, Leila Hormozi, run Acquisition.com, an investment firm that partners with companies generating $3–$100M+ in revenue. Together, they’ve built ventures that produce over $250 million per year - without outside capital.

What sets Alex apart is how he thinks. He doesn’t just hustle harder - he engineers scalable, data-driven growth systems. His frameworks for making irresistible offers, improving efficiency, and monetising intelligently are designed like blueprints for building smarter, faster companies.

If you’ve read his bestselling book, “$100M Offers,” or follow his YouTube channel or podcast (The Game), you already know how clearly he breaks down complex business problems.

Below are the most impactful lessons I took away from sitting down with Alex and his team - and how we’re applying them inside our own company.

1. Mindset & Strategy: Think Like an Investor

One of the first mindset shifts Alex shared was this:

“Most founders work in the business. Great CEOs work on the business.”

That one idea hit hard. It changes your focus from “What needs doing today?” to “Where is this business creating value?” - a subtle but powerful shift that transforms how you spend your time.

He also quoted Warren Buffett:

“Price is what you pay. Value is what you get.”

Many founders obsess over pricing strategy. But if your offer doesn’t feel massively valuable, the price doesn’t matter. The goal is to make your offer so good that customers feel lucky to pay for it.

Another Hormozi gem:

“Intelligence is the rate of learning.”

Learning faster than your competitors might be your ultimate advantage. Since returning, our team now reviews calls weekly, documenting wins, analysing mistakes, and turning insights into repeatable processes.

2. The Book That Changed My Thinking

If you haven’t yet read “The Theory of Constraints” add it to your list.

Every business has a bottleneck, the one thing slowing everything else down. Identify it, fix it, and everything starts moving smoother.

This idea reshaped how I think about growth. It’s not about adding more. It’s about removing friction.

3. Why You Might Be Stuck - and How to Fix It

Growth isn’t random. It follows predictable stages and so do the challenges.

Here’s a simplified version of what we discussed:

Each level requires a new identity, not just a new strategy.

4. Onboarding Is Your Secret Weapon

Another area Alex emphasised: onboarding.

That first experience defines the relationship. So, we rebuilt ours for clarity, consistency, and delight.

Here’s what changed:

• Clients are pre-qualified via text or email before calls.

• Smarter reminders reduce no-shows.

• Branded welcome gifts make the experience memorable.

• We even send “I almost worked with us” swag to lost leads (a fun touch that reopens conversations).

First impressions compound. Great onboarding builds trust fast.

5. Operations: Remove What No Longer Serves

A tough truth from the conversation:

“If too much depends on a few people, you’re not scaling - you’re stalling.”

We realised some processes still revolved around a handful of key people (myself included). That’s dangerous.

Our fix: document everything, create repeatable systems, and apply the Four Ds:

1. Do it

2. Document it

3. Delete it (if it doesn’t matter)

4. Delegate it (as soon as possible)

We now audit how every team member spends their time. Tiny inefficiencies add up, fixing them frees massive capacity.

6. Culture & Communication: Let Teams Lead

We introduced clear swimlanes, so everyone knows what they own.
Then, to encourage team-led innovation, we adopted the ICE Framework:

• Impact: What difference will this make?

• Confidence: How sure are we it’ll work?

• Ease: How simple is it to execute?

This framework makes decision-making faster, more data-driven, and less emotional.

7. The CLOSER Framework: A Game-Changer for Conversations

One of the best takeaways from Vegas was the CLOSER Framework, a tool for guiding any high-stakes conversation, from sales calls to internal strategy meetings.

Here’s how it works:

1. Clarify what they want

2. Label the problem

3. Outline the pain of staying where they are

4. Sell the future state

5. Explain away concerns

6. Resell the decision to lock it in

It’s fast, structured, and incredibly effective, a must-use for any leader or salesperson.

Final Thought: Think Bigger. Build Better.

That trip wasn’t just inspiring, it was a reset. A reminder that real growth doesn’t come from doing more of the same, but from thinking differently.

If you’re a founder, operator, or growth-minded leader, I hope these insights push you to work on your business - not just in it.

If any of this resonated, let’s connect.
I’m always happy to share what we’re testing, what’s working, and what we’ve learned (sometimes the hard way).

Here’s to learning faster and building better.

Oliver Bruce - CEO PinPoint Media