Finding the right paid media agency isn’t just about ticking boxes. It can change how your campaigns perform, how efficiently your budget is spent, and even how your brand is perceived online. Whether you need Paid Social, Paid Search, or full-funnel content marketing, the right team will blend strategy, data and creativity in a way that actually drives results.
London has no shortage of agencies, from large networks to nimble specialists. Some you’ll recognise immediately, others are quietly delivering great work behind the scenes. And yes, we start with ourselves, because we’ve seen firsthand what smart, scalable campaigns can achieve for brands, and we know the difference an experienced, hands-on team makes.
1. PinPoint Media
https://www.pinpoint-media.co.uk
PinPoint Media is a performance marketing agency specialising in AI-enabled Paid Social, Paid Search and Content Marketing. What sets us apart is our focus on campaigns that are not just efficient but smart and scalable. We combine human insight with data and AI tools to produce creative that works across multiple channels.
We work with consumer brands and direct-to-consumer businesses, building campaigns that reach the right audience and convert at scale. Our approach is hands-on: testing, learning and optimising constantly. One week we might be refining a TikTok creative set, the next analysing Google Ads bids to maximise ROI. It’s practical, real work that gets results.
Core Services
Paid Social: Campaign strategy, creative production, AI optimised targeting across Meta, TikTok, LinkedIn and other platforms.
Paid Search: Google and Microsoft Ads with ongoing optimisation, bidding and audience refinement.
Content Marketing: Creative production at scale, including AI-assisted video and image generation, designed to drive engagement and conversions.
Office Location: Old Street, London
Year Founded: 2013
Team Size: 20+ employees
Industries Served: Consumer brands, direct-to-consumer, B2B, tech, FMCG
Earlier this year, PinPoint Media was acquired by PrettyGreen, the Global Fame Making agency. This partnership strengthens what we can offer clients, combining our AI-driven paid media expertise with PrettyGreen’s wider integrated communications capabilities. It means we can now deliver campaigns that not only perform but are fully supported by PR, influencer, social and experiential strategies, giving brands a more connected and powerful approach to marketing.
2. KOTA
KOTA is a creative performance marketing agency that blends data, strategy and creative campaigns. They focus on Paid Social and Paid Search with an emphasis on measurable results, often combining creative testing with audience insights to find what actually drives conversions. Their clients range from consumer brands to lifestyle startups, and they’re known for being flexible and hands-on without losing focus on performance.
Core Services
Paid Social: Campaign strategy, creative testing and optimisation across Meta, TikTok, LinkedIn and YouTube.
Paid Search: Google Ads and Microsoft Ads with ongoing bid management, creative testing and conversion tracking.
Creative Performance: Combining paid media with creative production to ensure ads not only reach the right audience but also engage them.
Office Location: Shoreditch, London
Year Founded: 2015
Team Size: 25 employees
Industries Served: Consumer brands, lifestyle, tech, direct-to-consumer
Case Studies: View all case studies
3. Jellyfish
Jellyfish is a full-service digital marketing agency with a strong focus on paid media campaigns. They work across search, social and programmatic channels and are known for combining strategy and technology to improve campaign performance. One of their strengths is providing detailed analytics and reporting, which can be useful if your team likes to dig into numbers.
Core Services
Paid search, Paid social, Programmatic media
Office Location: Soho, London
Year Founded: 2005
Team Size: 700+ employees
Industries Served: Tech, retail, travel, finance
Case Studies: View all case studies
4. Brainlabs
https://www.brainlabsdigital.com
Brainlabs is a data-driven agency with a reputation for automation and experimentation. They focus on using tech and optimisation to get the best results from paid campaigns. Their approach suits brands that want to push the limits of performance marketing and are comfortable with data-heavy insights. One of their most notable strengths is building automation systems that save time while improving bid and budget performance.
Core Services
Paid search, Paid social, Programmatic, CRO
Office Location: Clerkenwell, London
Year Founded: 2012
Team Size: 400+ employees
Industries Served: Retail, finance, travel, tech
Case Studies: View all case studies
5. Hallam
Hallam is a full-service digital marketing agency with a strong focus on performance campaigns. They specialise in Paid Search, Paid Social and data-driven strategy, helping brands reach the right audience and convert efficiently. Their approach is practical and hands-on, combining analytics with creative optimisation. They work with both B2B and B2C clients, and are particularly known for their work in retail, tech and professional services.
Core Services
Paid Search: Google Ads and Microsoft Ads management, ongoing optimisation, and conversion tracking.
Paid Social: Strategy, creative production and audience testing across Meta, LinkedIn, TikTok and YouTube.
Data-Driven Marketing: Using analytics and insights to inform campaigns, improve performance and maximise ROI.
Office Location: Nottingham Street, London
Year Founded: 1999
Team Size: 90 employees
Industries Served: Retail, tech, professional services, B2B, B2C
Case Studies: View all case studies
6. iProspect
iProspect is part of the Dentsu network and focuses on performance marketing at scale. They are experienced with global brands and complex campaigns, using data and automation to optimise across multiple platforms. They are a good fit for businesses with international growth ambitions, as they combine local market insight with global campaign capabilities.
Core Services
Paid search, Paid social, Programmatic media
Office Location: Covent Garden, London
Year Founded: 1996
Team Size: 700+ employees
Industries Served: Travel, finance, retail, tech
Case Studies: View all case studies
7. Greenlight Digital
https://www.greenlightdigital.com
Greenlight Digital combines digital strategy with paid media execution. They are known for clear reporting and structured campaign management, which helps brands understand performance quickly. Their team also covers SEO and analytics, so campaigns are usually integrated rather than isolated.
Core Services
Paid search, Paid social, SEO, Analytics
Office Location: Kentish Town, London
Year Founded: 2005
Team Size: 150 employees
Industries Served: Retail, finance, B2B, tech
Case Studies: View all case studies
8. Click Consult
Click Consult focuses on performance marketing with an emphasis on ROI-driven campaigns. They combine paid search, social, and SEO with a detailed reporting structure. Their smaller team can offer a more hands-on approach if you prefer close client collaboration.
Core Services
Paid search, Paid social, SEO
Office Location: Angel, London
Year Founded: 2005
Team Size: 80 employees
Industries Served: Retail, travel, finance, B2B
Case Studies: View all case studies
9. Goodstuff
Goodstuff is a performance-focused digital agency delivering Paid Social, Paid Search and creative campaigns that drive measurable results. They combine insight-led strategy with creative production, often running campaigns across Meta, TikTok, LinkedIn and Google Ads simultaneously. Their clients include retail, tech and lifestyle brands, and they are known for turning complex campaigns into simple, actionable results.
Core Services
Paid search, Paid social, Creative Performance
Office Location: Shoreditch, London
Year Founded: 2010
Team Size: 40 employees
Industries Served: Retail, tech, lifestyle, consumer brands
Case Studies: View all case studies
10. Clarity
Clarity Global, formerly 3WhiteHats, is a smaller agency with a focus on paid media and analytics. They offer a mix of performance marketing services with a hands-on approach, which works well for brands that want detailed attention on smaller campaigns. They are particularly good for testing campaigns quickly and iterating based on live results.
Core Services
Paid search, Paid social, Analytics
Office Location: Whitechapel, London
Year Founded: 2013
Team Size: 30 employees
Industries Served: Tech, retail, B2B, finance
Case Studies: View all case studies
Final Thoughts
London has no shortage of paid media expertise. The challenge isn’t finding agencies, it’s finding the right one for your brand. The best fit depends on your objectives, budget, and how involved you want your team to be in day-to-day campaign decisions. Some brands thrive with a large, structured team that can run campaigns at scale. Others benefit from a smaller, hands-on agency where every decision is personal and fast-moving.
At PinPoint Media, we combine practical experience with AI-driven tools to make campaigns that actually perform. We focus on results, not reports that gather dust, and we work across Paid Social, Paid Search and Content Marketing in a way that scales without losing the human touch. Our approach is about testing, learning and constantly optimising so campaigns improve week by week, not just deliver a flash in the pan.
The recent acquisition by PrettyGreen means we can now offer a broader integrated service. Paid media campaigns don’t exist in isolation—they’re stronger when supported by PR, influencer, social and experiential strategies. This gives brands the ability to connect with audiences more meaningfully while still driving measurable results.
Ultimately, the right agency is one that aligns with your goals, understands your market and is flexible enough to adapt as your campaigns evolve. If you want a team that blends creativity and performance with real-world experience, we’re here to make it happen.
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