Social Media Roundup: Don't get your algorithms in a twist (Feb 2024)
Social Media Roundup: Don't get your algorithms in a twist (Feb 2024)




It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:
X (formerly Twitter) Updates
Algorithm Shift: X is shifting its algorithm to prioritise "entertaining/informative" content, aiming for a less political feel. This could significantly impact content visibility.
Creator Revenue: Creators now get paid based on overall value to the platform, not just ad views. This ties into a price hike for X Premium+.
Video Gets a Tab: A dedicated video tab is now live (at least in some regions), making video discovery easier.
Threads Updates
Custom Display Names: Custom display names are here! Change yours weekly to highlight events, promotions, etc.
Profile Cover Images: Profile cover images are being tested, similar to Facebook and X, for more profile flair.
Hide Threads Badge: You can now hide the Threads badge on your Instagram profile if you prefer.
TikTok Updates
AI All the Things: TikTok's going big on AI:
AI Group Shot: AI creates group photos from individual uploads.
AI Self: AI-generated avatars, more personalised than ever.
Caption Help: AI suggests captions, a time-saver for creators.
Meme Magic: AI helps generate memes, because why not?
Instagram Updates
Longer Reels: Reels can now be up to 3 minutes long, giving creators more room to work.
Grid Shift: Profile grid now aligns thumbnails vertically, a visual refresh.
WhatsApp Links Up: Add your WhatsApp profile to your Instagram Accounts Centre for easier connection.
Threads Insights: Threads mobile users get post analytics, finally seeing how their content performs.
Bluesky Social Updates
Trending at Last: Bluesky finally has trending topics, just like X and Threads, to see what's hot.
User Boom: They've hit 25 million users, showing strong growth in the decentralised social space.
General Social Media Trends
Privacy Push: With all the AI stuff happening, platforms are also focusing on privacy. Expect more controls and explanations about how your data is used.
Shopping Gets Social: Social commerce is still a big deal, with platforms adding features to make it easier to buy things directly within the app.
Short Video Domination: Short-form video (Reels, TikToks, Shorts) is still the king of content, and platforms are constantly adding new tools and features to support it.
It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:
X (formerly Twitter) Updates
Algorithm Shift: X is shifting its algorithm to prioritise "entertaining/informative" content, aiming for a less political feel. This could significantly impact content visibility.
Creator Revenue: Creators now get paid based on overall value to the platform, not just ad views. This ties into a price hike for X Premium+.
Video Gets a Tab: A dedicated video tab is now live (at least in some regions), making video discovery easier.
Threads Updates
Custom Display Names: Custom display names are here! Change yours weekly to highlight events, promotions, etc.
Profile Cover Images: Profile cover images are being tested, similar to Facebook and X, for more profile flair.
Hide Threads Badge: You can now hide the Threads badge on your Instagram profile if you prefer.
TikTok Updates
AI All the Things: TikTok's going big on AI:
AI Group Shot: AI creates group photos from individual uploads.
AI Self: AI-generated avatars, more personalised than ever.
Caption Help: AI suggests captions, a time-saver for creators.
Meme Magic: AI helps generate memes, because why not?
Instagram Updates
Longer Reels: Reels can now be up to 3 minutes long, giving creators more room to work.
Grid Shift: Profile grid now aligns thumbnails vertically, a visual refresh.
WhatsApp Links Up: Add your WhatsApp profile to your Instagram Accounts Centre for easier connection.
Threads Insights: Threads mobile users get post analytics, finally seeing how their content performs.
Bluesky Social Updates
Trending at Last: Bluesky finally has trending topics, just like X and Threads, to see what's hot.
User Boom: They've hit 25 million users, showing strong growth in the decentralised social space.
General Social Media Trends
Privacy Push: With all the AI stuff happening, platforms are also focusing on privacy. Expect more controls and explanations about how your data is used.
Shopping Gets Social: Social commerce is still a big deal, with platforms adding features to make it easier to buy things directly within the app.
Short Video Domination: Short-form video (Reels, TikToks, Shorts) is still the king of content, and platforms are constantly adding new tools and features to support it.
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