It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:

X (formerly Twitter) Updates:

• Algorithm Adjustments: X is refining its algorithm to prioritise engaging and informative content, potentially reducing the prominence of political discussions. 

• Creator Monetisation Changes: Creators are now remunerated based on their overall contribution to the platform, rather than solely ad views. This coincides with an increase in X Premium+ subscription fees. 

• Dedicated Video Tab: A new video tab has been introduced, streamlining video discovery for users. 

Threads Updates:

• Customisable Display Names: Users now have the option to personalise their display names. 

• Profile Cover Image Trials: Profile cover images are being tested, similar to functionality on Facebook and X, to enhance profile aesthetics. 

• Instagram Threads Badge Control: Users can now choose to hide the Threads badge on their Instagram profiles.

TikTok Updates:

• AI-Driven Features:

  • AI-assisted group photograph creation (AI Group Shot). 

  • Personalised AI-generated avatars (AI Self). 

  • AI-generated caption suggestions for streamlined content creation. 

  • AI-powered meme creation tools. 

Instagram Updates:

• Extended Reel Duration: Reels now support videos of up to 3 minutes in length, providing greater creative flexibility. 

• Vertical Grid Layout Update: The profile grid now displays thumbnails in a vertical alignment, offering a refreshed visual presentation. 

• WhatsApp Integration Enhancement: Users can now link their WhatsApp profiles to their Instagram Accounts Centre.

• Threads Analytics Availability: Mobile users can now access post analytics for Threads, providing insights into content performance. 

Bluesky Social Updates:

• Trending Topics Feature: Bluesky has launched a trending topics feature, similar to X and Threads, to facilitate the discovery of popular conversations.

• Significant User Growth: Bluesky has now exceeded 25 million users, indicating substantial expansion in the decentralised social media sector. 

General Social Media Trends:

• Increased AI Integration: Artificial intelligence is being increasingly incorporated across various social media platforms. 

• Continued Emphasis on Video Content: Platforms are continuing to prioritise video content, introducing new features and formats. 

• Enhanced Creator Economy Support: Platforms are implementing updates to better support content creators, including revenue sharing and new tools.