Social Media Roundup: Don't get your algorithms in a twist (25th April 2025)
Social Media Roundup: Don't get your algorithms in a twist (25th April 2025)




It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:
X (formerly Twitter) Updates:
Algorithm Tweaks: X is adjusting its algorithm to give priority to content that's entertaining or informative, which could mean less prominence for political chat.
Creator Payment Overhaul: Creators will now be paid based on their overall contribution to the platform, rather than just ad views. This comes alongside a price hike for X Premium+.
Dedicated Video Section: A separate video tab has been rolled out, making it easier for users to find and watch video content.
Threads Updates:
Personalised Usernames: Users can now customise how their display name appears.
Profile Picture Backgrounds (Trial): Threads is currently testing the introduction of cover images for profiles, similar to Facebook and X, to make profiles look a bit smarter.
Hiding the Instagram Link: Users now have the option to hide the Threads badge that appears on their Instagram profiles.
TikTok Updates:
AI-Powered Features:
AI can now help create group photos from individual uploads (AI Group Shot).
Users can create more personalised avatars using AI (AI Self).
AI is offering suggestions for captions to help creators save time.
An AI tool is now available to assist with creating memes.
Instagram Updates:
Longer Video Length for Reels: Reels can now be up to 3 minutes long, giving creators more scope for their content.
Vertical Thumbnail Layout: The profile grid now displays thumbnails in a vertical arrangement, giving a cleaner, more modern look.
Connecting WhatsApp to Instagram: Users can now link their WhatsApp profiles to their Instagram Accounts Centre.
Analytics for Threads: Mobile users can now access data on how their Threads posts are performing.
Bluesky Social Updates:
Trending Topics Launched: Bluesky has introduced a trending topics feature, much like X and Threads, so users can easily see what everyone's talking about.
Significant User Increase: The platform has now gained over 25 million users, showing strong growth in the decentralised social media space.
General Social Media Trends:
Growing Use of AI: Artificial intelligence is being integrated into more and more features across different platforms.
Continued Focus on Video: Video content remains a top priority for platforms, with new tools and formats being introduced.
More Support for Creators: Platforms are making changes to better support content creators, including revenue sharing models and new creation tools.
Important Note: The world of social media moves quickly. For the very latest updates, always check the official news sources for each platform.
It's been a busy fortnight in the social media world! Here's a rundown of the biggest updates you might have missed:
X (formerly Twitter) Updates:
Algorithm Tweaks: X is adjusting its algorithm to give priority to content that's entertaining or informative, which could mean less prominence for political chat.
Creator Payment Overhaul: Creators will now be paid based on their overall contribution to the platform, rather than just ad views. This comes alongside a price hike for X Premium+.
Dedicated Video Section: A separate video tab has been rolled out, making it easier for users to find and watch video content.
Threads Updates:
Personalised Usernames: Users can now customise how their display name appears.
Profile Picture Backgrounds (Trial): Threads is currently testing the introduction of cover images for profiles, similar to Facebook and X, to make profiles look a bit smarter.
Hiding the Instagram Link: Users now have the option to hide the Threads badge that appears on their Instagram profiles.
TikTok Updates:
AI-Powered Features:
AI can now help create group photos from individual uploads (AI Group Shot).
Users can create more personalised avatars using AI (AI Self).
AI is offering suggestions for captions to help creators save time.
An AI tool is now available to assist with creating memes.
Instagram Updates:
Longer Video Length for Reels: Reels can now be up to 3 minutes long, giving creators more scope for their content.
Vertical Thumbnail Layout: The profile grid now displays thumbnails in a vertical arrangement, giving a cleaner, more modern look.
Connecting WhatsApp to Instagram: Users can now link their WhatsApp profiles to their Instagram Accounts Centre.
Analytics for Threads: Mobile users can now access data on how their Threads posts are performing.
Bluesky Social Updates:
Trending Topics Launched: Bluesky has introduced a trending topics feature, much like X and Threads, so users can easily see what everyone's talking about.
Significant User Increase: The platform has now gained over 25 million users, showing strong growth in the decentralised social media space.
General Social Media Trends:
Growing Use of AI: Artificial intelligence is being integrated into more and more features across different platforms.
Continued Focus on Video: Video content remains a top priority for platforms, with new tools and formats being introduced.
More Support for Creators: Platforms are making changes to better support content creators, including revenue sharing models and new creation tools.
Important Note: The world of social media moves quickly. For the very latest updates, always check the official news sources for each platform.
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