In a world of social change identifying the correct social media for your brand, business or
lifestyle can be hard! We all know what happened when people bet on Myspace right?
Facebook came along…

The team at data-driven content marketing agency PinPoint Media are well versed in platform change and the identification and delivery of campaigns for brands and organisations such as Gloucester Rugby Club and The Royal Air Force.

So, who better to ask than PinPoint Media’s team of social strategists just what platforms we should all be betting on over the coming months and years.

BeReal

BeReal, a platform initially aimed at Generation Z and developed around using both the back and front camera on your phone simultaneously, will rise through the ranks and has already started to see adoption with Millennials. Because of the uproar around most social platforms focusing on selling to its users through branded adverts, it’s refreshing to see an authentic approach to social engagement, that teamed with the focus on authenticity and reality this is certainly one to be picked up if you want to communicate to loved ones quickly, simply and without sending an essay on whatsapp!

WeAre8

WeAre8, a platform that gives the power of data back to the user. Enabling brands to upload content and pay per second to focus groups as it’s viewed and engaged with this platform is commercially focused but with an ethical approach and clear mission statement, WeAre8 say “out mission is to democratise digital advertising, putting people and the planet at the economic centre of the multi-billion-dollar digital ad ecosystem.” – whilst not a social platform that will likely rival the giants out there, it is one that will change perception and the acceptance of what ‘data’ really means.

TikTok

TikTok, whether you watch TikTok’s or make them you will certainly have heard of them! The future for TikTok however as a growth platform is hard to call, with such astronomical uptake and hugely advanced algorithms the adoption has been vast both for brands and consumers.

With the low barrier to entry for content creators and brands alike we’ve seen huge growth for our clients accounts and phenomenal returns on their investment but is it sustainable? With 50% of Generation Z using TikTok as a search engine and 70% of TikTokrs saying they find new products and brands through the platform we think we’re yet to reach the top of the TikTok iceberg, however, growth over the next year may not be as rapid as that of the past 24 months.

YouTube Shorts

YouTube Shorts, for brands and content creators well versed with TikTok this is the platform for you to jump straight into. We all know what YouTube, the world's second largest search engine is, but what are ‘Shorts’ well, like TikTok they’re YouTube’s answer to short form, vertical video content. According to a SemRush report we pulled, some 27.6B people visit YouTube per month spending on average time on the site of 27 minutes 08 seconds.

When looking at the content consumed on TikTok vs YouTube the numbers are telling. TikTok averages 23.6 hrs per month per user whilst YouTube averages 23.2 hrs per month per user. This marginal difference is why YouTube have rolled out ‘Shorts’. We think this will grow phenomenally over the next few months and years not least because of the SEO benefit to brands and business alike.

To find out more about what social channel is right for you or your business head over to
PinPoint Media’s website where they’ve plenty of insight and case studies.