Planthood, 422% Increase In Revenue
We helped Planthood grow their customer base in 2023 with authentic, purpose-driven plant-based marketing that stayed true to their brand.
The Brief
Planthood needed more than just visibility; they sought high-quality traffic that would convert into loyal, long-term customers. Operating on a subscription model, their focus was on building a funnel that didn’t just attract new users but ensured strong customer retention and boosted customer lifetime value (LTV).
The Challenge
To meet these goals, we crafted a robust, data-driven paid social strategy across Meta and TikTok platforms. This wasn’t about throwing content into the void—it was about:
Targeted creative campaigns
Using tailored messaging to capture attention and foster affinity for the brand.
Audience segmentation
Reaching the right people with precision and ensuring our efforts resonated with those most likely to become loyal subscribers.
Leveraging seasonality
Building momentum during key moments, such as Veganuary, to amplify results.
By creating a quality funnel focused on customer lifetime value, we ensured every pound spent delivered meaningful results for Planthood.
The Outcome
Our partnership with Planthood in 2023 delivered exceptional outcomes:
Planthood’s revenue soared by 422%, driven by the impact of our targeted paid social efforts.
We scaled their advertising spend by an impressive 449%, while maintaining a flat Return on Ad Spend (ROAS).
Leveraging Veganuary 2024, we achieved a staggering 427% increase in new customer sign-ups.
Over the last 12 months, we’ve grown Planthood’s 90-day customer lifetime value (LTV) by 243.04%, reinforcing the subscription model's long-term viability.
The Results
This success was built on a foundation of audience insights, collaboration, and a focus on delivering value. By understanding what Planthood's audience was searching for and crafting the right message to meet their needs, we turned Google Search into a powerful growth channel for the brand.