PinPoint Media partnered with Planthood, a plant-based subscription brand, to drive high-quality customer acquisition and long-term retention through paid social advertising on Meta and TikTok. The goal wasn't simply to generate traffic — it was to build a performance funnel that attracted the right customers and maximised their lifetime value over time. PinPoint Media developed a data-driven paid social strategy built around targeted creative, precise audience segmentation, and smart use of key seasonal moments, including Veganuary. The results were substantial: revenue grew by 422%, advertising spend was scaled by 449% while maintaining a flat ROAS, new customer sign-ups increased by 427% during Veganuary 2024, and 90-day customer lifetime value grew by 243% over 12 months.
Planthood needed more than just visibility; they sought high-quality traffic that would convert into loyal, long-term customers. Operating on a subscription model, their focus was on building a funnel that didn’t just attract new users but ensured strong customer retention and boosted customer lifetime value (LTV).
To meet these goals, we crafted a robust, data-driven paid social strategy across Meta and TikTok platforms. This wasn’t about throwing content into the void—it was about:
Targeted creative campaigns
Using tailored messaging to capture attention and foster affinity for the brand.
Audience segmentation
Reaching the right people with precision and ensuring our efforts resonated with those most likely to become loyal subscribers.
Leveraging seasonality
Building momentum during key moments, such as Veganuary, to amplify results.
By creating a quality funnel focused on customer lifetime value, we ensured every pound spent delivered meaningful results for Planthood.
Our partnership with Planthood in 2023 delivered exceptional outcomes:
Planthood’s revenue soared by 422%, driven by the impact of our targeted paid social efforts.
We scaled their advertising spend by an impressive 449%, while maintaining a flat Return on Ad Spend (ROAS).
Leveraging Veganuary 2024, we achieved a staggering 427% increase in new customer sign-ups.
Over the last 12 months, we’ve grown Planthood’s 90-day customer lifetime value (LTV) by 243.04%, reinforcing the subscription model's long-term viability.
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