Knoops Chocolate Drinks Case Study: 36.84% Revenue Growth Through Strategic Digital Marketing | PinPoint Media
Discover how PinPoint Media drove 36.84% YoY revenue growth for Knoops chocolate drinks through data-driven Meta, TikTok & Google campaigns.
The Brief
Following a strong 2024 performance, Knoops, the UK-based brand celebrated for its expertly crafted chocolate drinks, continued to expand across the United Kingdom and internationally. With a loyal customer base and an extensive retail network spanning London (Chelsea, Covent Garden, Kensington, Notting Hill), Manchester, Edinburgh, Bristol, Cambridge, Brighton, Bath, Chester, Guildford, Richmond, and St Albans, they continued their partnership with PinPoint Media to scale online sales and ensure customers could enjoy their premium chocolate drinks at home.
In 2025, the focus remained on driving e-commerce revenue growth while optimising advertising spend and campaign efficiency. Building on successful digital marketing strategies from the previous year, PinPoint Media refined audience targeting, ran highly focused paid social campaigns, and promoted seasonal chocolate drink products. By combining data-driven insights with agile campaign management, the team sought to deliver even stronger returns across Meta (Facebook & Instagram), TikTok, and Google Search advertising.
The Challenge
With ambitious growth targets, PinPoint Media needed to carefully manage advertising budgets to maintain high campaign efficiency while maximising online revenue. Seasonal fluctuations in demand for chocolate drinks, particularly during the warmer summer months in the UK, required nimble adjustments to campaigns and messaging.
Key challenges included:
Maintaining cost-effective customer acquisition during off-peak seasons
Optimising return on ad spend (ROAS) across multiple digital platforms
Targeting UK chocolate drink enthusiasts and premium beverage consumers
Adapting to seasonal demand fluctuations, primarily across London.
To meet these challenges, PinPoint Media's digital marketing team focused on targeting the right audiences at the right time, testing new paid advertising optimisations, and promoting key seasonal chocolate drink products. By staying flexible and using detailed performance data, the team ensured that revenue growth remained strong without compromising return on ad spend.
The Outcome
PinPoint Media's 2025 digital marketing campaign delivered impressive results across all key e-commerce metrics:
Key Performance Metrics:
+20.35% increase in ROAS (Return on Ad Spend) compared to 2024
-6.24% decrease in CPA (Cost Per Acquisition)
+36.84% year-on-year revenue growth in November 2025
Sustained online revenue growth for premium chocolate drinks across the UK
This success reinforced the strength of the ongoing partnership between Knoops and PinPoint Media, demonstrating that data-driven strategy, careful optimisation, and agile campaign management can continue to drive strong growth year after year for premium food and beverage brands in the UK market.
