The Future of AI in Media is something you may or may not of thought about yet. Generative AI is a new, revolutionary form of Artificial Intelligence that will completely change the way that we create content. A technology that is only truly limited by the creativity of the user.

Artificial Intelligence is not a new concept. It has slowly integrated itself inside technology systems for years now – Virtual Assistants like Alexa, targeted advertisements and “For You” pages sprawled across social media are just a couple of modern examples. All designed to improve quality of life, accessibility and efficiency.

Generative AI enables computers to learn the underlying pattern related to an input, and then use that to generate brand new content.

It’s now in a position where it can drive efficiency directly within the content we create. Image generation tools such as Midjourney and Stable Diffusion can create worlds from words. Language models like ChatGPT offer unprecedented, bespoke and direct support. The imagination and word play of an artist can now be manifested visually, empowered by these technologies.

But how can we create ground-breaking content more efficiently without compromising on quality? Can we automate the arduous manual tasks to give us more time on where it matters most? 

Whilst Generative AI is an incredible tool, borderline witchcraft in-fact – the novelty can wear off quite quickly, and more importantly, how can an image of “a group of cats wearing jeans” be utilised effectively, or even at all, within our day-to-day content creation for our clients?

It’s ultimately up to the individual – how they choose to utilise the tech, the creativity they show in generating hundreds of assets and pulling them together to create visual masterpieces that would otherwise have been way out of scope and budget. The time, the place and the platform that these assets exist in. The ability to unlock new markets for clients through creative thinking and efficient execution.

Artificial Intelligence should be a tool. Much like what Photoshop is to image editing. A tool to help you fulfil your creative vision more efficiently.

GoFundMe recently developed their end of 2022 Brand Film directly through the use of AI. Monster Energy are utilising LumaAI’s capabilities in video and 3D Scanning in their marketing campaigns. World-renowned music artists such as ASAP Rocky and Danny Paola are utilising Animation Generation with Deforum in their music videos, creating the most amazing stylised look in one tenth of the time.

This is all ultimately scratching the surface as to what is possible today. Going beyond image generation – music generation through words, 3D models through words, targeted social copy through machine-learning, entire content strategies through the guided hand of Artificial Intelligence.

This year alone will be so exciting for the development of AI. This is not something on the horizon, this is directly disrupting daily workflows of artists, and it’s unlocking massive potential in the world of media and content creation.

I am certainly excited by it. I’m committed to integrating AI technology into as much of my daily workflow as possible. Not only does it allow me to get more done, it allows me to focus my time on the differentials of a project – the parts that truly matter, the finer details, that bespoke treatment that all projects deserve. I’m also excited for others to embrace the power of AI as well, and the accessibility it provides to allow all individuals to bring their worlds, their creativity, their ideas to life.

“The world is made of words, and if you change the words, you change the world”