You want to make sure your team is the best at what they do. Training and development are a great way to make sure they are, but it can be expensive. From job specific to whole company training, using video to support staff development could help you to provide better quality and more consistent training for your team.

From individual training videos to a full eLearning programme delivered via video content, switching to training to video might be a smart move for you. In this blog we share 5 reasons why.

1 – It’s More Engaging

We’ve all been in those training sessions where we’ve struggled to pay attention. Whether it’s the uncomfortable chairs, the temperature of the room or that the instructor is just not that engaging. Ultimately, when you pay for training, you don’t want to worry about your team not learning anything!

If you use video, then employees can watch it anywhere. Plus, you can re-record and edit your videos to make sure you have the most engaging footage of the instructors possible. For example, according to recent research, combining talking head footage with slides is more engaging than even the highest quality pre-recorded lecturers.

To make your videos even stronger, you can add additional elements such as animated examples, example clips and quizzes.

2 – It’s Flexible

When you are reliant on bringing in an external instructor or even running training in-house, chances are you may need to restrict sessions to a single day. However, with video training, you can split courses into shorter sessions and spread these out over different days.

You also remove the need for all employees to be trained at the same time. Instead of having an entire team away from their work on the same day you can instead stagger training across a team to ensure work is still being completed.

This approach means that productivity isn’t negatively affected by training, which is a definite win-win!

3 – It Can Be Shorter

When training takes place face-to-face there can be a lot of additional time not related to the training itself. From preparing the room to waiting for late comers, completing icebreakers to giving attendees regular breaks, you’d be surprised how much time doesn’t include any learning at all.

With training via video, you can skip all of this! Distil the videos down to the essential content that needs to be covered and saving time for everyone involved. Plus, according to research, providing training via shorter videos can mean those watching retain more of the content.

4 – It’s Cheaper

Did you know a staggering 85% of every dollar spent on classroom training is spent delivering it. That could be paying for the travel, accommodation and sustenance for your instructor, the need to print out any additional materials, booking a space large enough for your whole team or even just covering lunch.

In fact, many businesses could save between 50% and 7% by replacing instructor-based training with eLearning (IOMA 2002). So, if you choose to replace some or all your training with videos you could decrease your training costs overall.

5 – It’s More Accessible

Having physical face-to-face training can lead to excluding groups, whether because of disability or simply because of annual leave making attendees unavailable. Providing video content that can be watched anytime and anywhere can make the training more accessible to a wider range of people.

Video content can also be made more accessible to those with hearing impairments using subtitles and captions and adding audio transcriptions can support those with vision impairments.

Let’s Make Your Next Video

If you are providing training for your team and you haven’t yet considered video, we hope this blog will have helped you to see the benefits of this medium. Overall video training can provide a more engaging and flexible way for your team to learn.

Need help with creating training videos? Our expert team can help you create training content that works. Click on the button below to book a call with our team.