Let's Talk

Let's Talk

Volume UGC (User Generated Content) for OTO Wellbeing

Paid Social, Paid Search, Creative Strategy, UGC

The Brief

OTO, a leading wellbeing brand specializing in CBD products for health and skincare, sought to increase sales through creative, high-performing paid ads on Meta. The brand needed a consistent supply of diverse, trend-driven content to fuel their advertising strategy and achieve their sales goals.

The Challenge

OTO needed a steady stream of fresh content that could:

  • Drive sales and engagement through Meta ads.

  • Blend user-generated content (UGC) with graphic design.

  • Maintain variety and creativity to keep the audience engaged and avoid ad fatigue.

The Outcome

Through a robust creative strategy, we delivered outstanding results:

  • We provided OTO with 80 unique pieces of content per month, ensuring a consistent supply for their campaigns.

  • This content directly fueled Meta ads, resulting in sales that consistently exceeded OTO’s expectations.

  • The mix of UGC and graphic design assets created a compelling combination of relatable and aspirational content that resonated with OTO’s target audience.

By partnering with creators aligned with OTO’s brand and optimizing content based on past performance, the campaign successfully met OTO’s sales objectives while keeping content fresh and engaging.