PinPoint Media partnered with OTO, a premium CBD wellbeing and skincare brand, to build a high-volume content engine that could consistently fuel their paid advertising on Meta. OTO needed a steady flow of diverse, trend-driven creative to drive sales without the audience becoming fatigued by repetitive ads. PinPoint Media delivered 80 unique pieces of content per month, blending user-generated content with graphic design assets to create a mix of relatable and aspirational creative. By working with creators aligned to OTO's brand values and continuously optimising based on performance data, the campaign kept content fresh and engaging while consistently exceeding the brand's sales targets.
OTO, a leading wellbeing brand specializing in CBD products for health and skincare, sought to increase sales through creative, high-performing paid ads on Meta. The brand needed a consistent supply of diverse, trend-driven content to fuel their advertising strategy and achieve their sales goals.
OTO needed a steady stream of fresh content that could:
Drive sales and engagement through Meta ads.
Blend user-generated content (UGC) with graphic design.
Maintain variety and creativity to keep the audience engaged and avoid ad fatigue.
Through a robust creative strategy, we delivered outstanding results:
We provided OTO with 80 unique pieces of content per month, ensuring a consistent supply for their campaigns.
This content directly fueled Meta ads, resulting in sales that consistently exceeded OTO’s expectations.
The mix of UGC and graphic design assets created a compelling combination of relatable and aspirational content that resonated with OTO’s target audience.
By partnering with creators aligned with OTO’s brand and optimizing content based on past performance, the campaign successfully met OTO’s sales objectives while keeping content fresh and engaging.
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