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Nyetimber 181% Year-On-Year Growth

Nyetimber, a prestigious English sparkling wine producer, approached us with the goal of expanding its direct-to-consumer sales through their eCommerce website.

Paid Search, Paid Social, Creative Strategy, UGC

The Brief

Nyetimber is a prestigious English sparkling wine producer renowned for its high-quality, traditional method wines. Our goal was to expand Nyetimber’s direct-to-consumer sales from their ecommerce website via targeted social media ads, increasing visibility for the brand, its sponsored events, and key product launches.


The Challenge

To help Nyetimber reach their goals, we structured a detailed, full-funnel campaign across Meta platforms, with a focus on both awareness and conversion:

Brand Awareness Campaign
The first step was to engage a wider audience and build strong brand recognition. We ran a Brand Awareness Thruplay campaign, using branded video content designed to engage users for over 15 seconds. This content helped create a deeper connection with potential customers and introduced them to Nyetimber’s story and premium offerings.

Conversion Campaigns
After generating awareness, we targeted specific groups with conversion-focused campaigns. Using a wide range of audience types—including broad, interest-based, demographic, custom, lookalike, and Advantage+—we effectively drove cost-efficient customer acquisition year-round. These campaigns were designed to move users closer to making a purchase decision, capitalising on the interest generated at the top of the funnel.

Remarketing and Retention
We also leveraged pixel-based and first-party data to run remarketing and retention campaigns. This allowed us to re-engage users who had interacted with Nyetimber but hadn’t yet converted, guiding them back to the site and encouraging repeat purchases to increase customer lifetime value.

The Outcome

Our targeted approach led to impressive growth for Nyetimber in Q4 2023:

  1. Cost per Conversion Decreased by 43%: This resulted in a 77% increase in conversions and a 77% higher Return on Ad Spend (ROAS) compared to the previous year.

  2. Top-of-Funnel Campaigns: The Brand Awareness Thruplay campaign saw an 181% increase in click-through rate (CTR) YoY, driving exceptional engagement with the brand.

  3. Average Order Value (AOV) Increased by 41%: Our strategies also encouraged higher-value purchases, resulting in a significant boost to AOV.