Nemo Travel – Social

With a focus on a single marketing channel and a limited budget, we leveraged Meta to drive both brand awareness and conversions for Nemo Travel. Our strategy involved restructuring the Meta ad account to ensure efficient and scalable results, utilising the latest platform features and updates. Custom conversions were set up to accurately track user interactions on Nemo Travel’s unique website. Our primary tactic was a top-of-funnel conversion campaign designed to introduce users to the Nemo brand and encourage them to fill out an enquiry form. This was supplemented by brand awareness efforts to increase recognition of Nemo Travel and its offerings. Despite budget constraints, we produced most creatives in-house, often featuring the founder and managers, which proved to be highly effective.