Land App, Content & Email Marketing
Land use simply must be made easier to understand and analyse. Ultimately, we need a digital twin that allows us to plan for ecological and financial resilience to address the twin crises of our time: rapidly declining biodiversity and climate change. – Land App
The Brief
The Land App had chosen PinPoint Media as they were looking for support with a key focus on CRM and HubSpot automation, management and optimisation adjacent to Social Media & Content management, targeting and distribution.
Both the Hubspot email campaign and LinkedIn brand awareness campaign would run for 3 months with ads running off the back of the campaign in order to drive that brand awareness.
The Challenge
Like any campaign, it is important to segment your audiences however due to how niche the Land App is, appealing to the optimum audience was one of the biggest challenges we faced when creating our targeted audience.
The Outcome
After the 3 months, The Land App became a strong stand-out brand within its audience due to the efforts put behind both parts of the campaign.
The Land App LinkedIn campaign went live on the 9th of October and ran until the end of December. We split our campaigns based on targeting audiences related to Farmers & Ecologists membership skills. Overall, the campaign performed well reaching over 150k users, and also managed to attribute 636 clicks to their website, despite the campaign’s primary objective of brand awareness.
