Huboo TikTok Certified
Huboo is an e-commerce fulfilment partner using people and technology to help every size and type of business to grow.
The Brief
PinPoint Media were instructed to undertake the strategic development and execution of a TikTok exclusive strategy for scale-up brand, Huboo.
Having explored TikTok unsuccessfully prior, Huboo hadn’t seen a return due to the broad brush stroke and sporadic nature of the organic content posted prior to PinPoints’ involvement.
Huboo understood there was a number of untapped brands and customers on TikTok and focusing on the b2b space exclusivity, due to the nature of Huboo, a more target approach was needed.
The Challenge
Thanks to TikTok’s ever-evolving algorithms and platform economics, we took the view that Huboo needed to become a leading voice and own TikTok as a platform, ahead of their
competitors, for a shoppable customer experience.
We understood that friction was the enemy of success and enabling both accessibility to brand and a synergy in the D2C market ultimately working hand in glove with FMCG brands is what start-up and scale-up companies are looking for.
Huboo’s vision, to ‘an automated pick, pack and post service while effortly maintaining stock levels’.
The Outcome
We developed a strong partnership between TikTok and Huboo in the weeks to come. The outcome was Huboo became one of the first UK eCommerce fulfilment providers to become a TikTok-certified partner.
Analysing Huboo’s needs, we provided straightforward concepts and implemented ownable strategies that were tailored to drive 7 figure growth through the platform reducing Huboo’s CPA significantly.
Further focusing on a hybrid model, we trained up Huboo’s internal team with insight on both organic and paid TikTok strategies including lead generation and content collaboration.
