How We Scaled Subscriber Growth and Improved ROAS with Strategic Meta Campaigns
How we grew WellEasy's subscriber base while maintaining a stable ROAS
The Brief
Our client approached us with a clear objective: grow their subscriber base while maintaining a stable ROAS and keeping customer acquisition costs low. With limited advertising history, the challenge was to build momentum quickly while ensuring profitability and sustainable growth.
The Challenge
We developed a three-stage strategy to achieve immediate signups while building long-term value:
Account Warm-Up
To overcome the limited advertising history, we started by warming up the account with a comprehensive top-of-funnel campaign structure. This allowed us to reach broad, high-potential audiences and establish a foundation for driving conversions.
Advantage+ Shopping Campaigns & Dynamic Product Carousels
To drive cost-effective customer acquisition, we leveraged Meta’s Advantage+ shopping campaigns alongside dynamic product carousels, which personalised ad content based on user interactions. This helped capture interest from potential subscribers and convert them into paying members.
Creative Testing for Quality Customer Acquisition
We implemented rigorous testing within our top-of-funnel campaigns, experimenting with various creatives to identify what resonated best with high-quality customers. This allowed us to attract not just more subscribers but better-quality ones, enhancing customer retention and lifetime value.
Remarketing and Retention-Focused Campaigns
To sustain growth, we introduced campaigns targeting remarketing and retention. By using pixel-based and first-party data, we were able to re-engage past visitors and existing customers, ensuring a steady increase in customer lifetime value and driving repeat subscriptions.
The Outcome
Our data-driven approach yielded outstanding results year-to-date:
161% Increase in Purchases.
Improved ROAS to Nearly 5x.
109% Growth in New Membership Signups via Meta.
Why It Worked
Several factors contributed to the success of this campaign:
By warming up the account and scaling gradually, we ensured that the campaigns maintained stability and profitability.
Leveraging tools like Advantage+ shopping campaigns and dynamic product carousels allowed us to optimise performance at every stage of the funnel.
Testing different ad creatives helped refine our approach, ensuring maximum appeal to high-value customers.
By combining acquisition with remarketing and retention strategies, we built a loyal subscriber base while reducing churn.
