How We Helped Nyetimber Scale New Customer Sales with Google Ads
How we increased sales for Nyetimber
The Brief
Nyetimber, a prestigious English sparkling wine producer, is known for its exceptional, traditionally crafted wines. Their primary goal was to increase sales for their key wine ranges via Google Ads, with a particular focus on driving new customer acquisitions. As a well-established brand in the industry, Nyetimber’s Google Ads account had been heavily reliant on branded search to drive conversion volumes. Our challenge was to scale new customer purchases while optimising existing campaigns for greater profitability.
The Challenge
To help Nyetimber achieve their objectives, we focused on revamping and optimising their generic keyword coverage to scale new customer sales effectively:
Keyword Consolidation
We began by consolidating Nyetimber’s existing generic keyword coverage. This helped streamline the account, ensuring better performance and efficiency across campaigns.
Broad Match Bidding
To drive broader reach while maintaining control over cost, we implemented broad match bidding. This allowed us to capture a wider range of relevant search queries, reaching more potential customers while improving ad relevance.
The Outcome
By implementing these changes, we achieved impressive results for Nyetimber:
Increased Generic Campaign Purchases by 15% YoY: We saw a significant increase in the volume of purchases from generic campaigns, growing sales while maintaining efficiency.
Reduced CPA by 21%: We successfully lowered the Cost per Acquisition (CPA) across generic campaigns, driving more sales at a lower cost.
Increased ROAS by 27%: Our targeted approach led to a 27% increase in ROAS for generic campaigns, ensuring a better return on ad spend.
Why It Worked
Our strategy was effective for several reasons:
By consolidating keyword coverage and using broad match bidding, we ensured that Nyetimber’s campaigns reached the right audience without overspending.
The use of a Target ROAS bid strategy allowed us to scale new customer purchases while maximising profitability, ensuring that the ads were cost-effective and delivered a strong return.
With a clear focus on driving new customer acquisitions, we were able to reduce reliance on branded search while expanding the reach of Nyetimber’s campaigns.
Looking Ahead
The success of this Google Ads strategy shows how a focused approach can help brands like Nyetimber achieve scalable growth in new customer sales. By optimising existing keyword coverage, leveraging smart bidding strategies, and continuously refining the campaigns, we were able to drive significant results without increasing spend.
