How We Helped Nemo Travel Scale Bookings and Boost Brand Visibility on Meta
How we scaled Nemo Travel's booking and brand visibility across the UK within a limited budget
The Brief
Nemo Travel, a UK-based luxury travel agency, specialises in crafting bespoke honeymoon experiences for newlyweds. With curated itineraries tailored to each couple’s unique preferences, Nemo Travel ensures every honeymoon is unforgettable. Their challenge? To scale bookings and enhance brand visibility in the UK market while working within a limited budget and focusing on a single marketing channel.
Here’s how we helped Nemo Travel achieve remarkable growth using Meta.
The Challenge
Nemo Travel needed to grow their bookings while increasing awareness of their brand as the go-to luxury honeymoon provider. However, budget constraints and a single marketing channel required a strategy that was both cost-effective and highly targeted.
Our Strategy
To drive results for Nemo Travel, we restructured their Meta ad account and implemented a focused strategy:
Account Restructure
We optimised the Meta ad account to ensure efficient and scalable performance. This included refining campaign structures and utilising Meta’s latest platform features and updates.
Custom Conversions
To track user behaviour on Nemo Travel’s bespoke website, we implemented custom conversion tracking, enabling precise measurement of interactions like enquiry form submissions.
Top-of-Funnel Campaigns
A primary conversion campaign was designed to introduce users to the Nemo Travel brand and encourage them to fill out enquiry forms, driving qualified leads.
Brand Awareness Efforts
Alongside conversion campaigns, we ran brand awareness campaigns to enhance Nemo Travel’s visibility and establish their reputation in the luxury honeymoon market.
In-House Creatives
Despite budget constraints, we produced most creatives in-house, often featuring Nemo’s founder and managers. This personalised approach resonated with the target audience and added authenticity to the brand.
The Outcome
Through this focused approach, we achieved significant year-on-year growth for Nemo Travel:
Increased conversions by 99%, driving more honeymoon enquiries and bookings.
Grew impressions by 67%, significantly expanding Nemo Travel’s reach.
Increased landing page views by 28%, showcasing enhanced engagement and interest in Nemo Travel’s offerings.
Why It Worked
Our strategy successfully balanced awareness and conversion objectives within a limited budget. By restructuring the Meta ad account and leveraging authentic, relatable creatives, we maximised the impact of every pound spent. Custom conversions and precise tracking allowed us to optimise campaigns effectively and deliver meaningful results.
