How We Helped Dry Drinker Drive Customer Acquisition and Strengthen Market Leadership
How we drove customer acquisition for Dry Drinker, while mantainnig strong ROAS
The Brief
Dry Drinker, a leading retailer in the Low and No Alcohol drinks sector, approached us with a clear ambition: expand their market share and establish themselves as a category leader. Our challenge was to achieve these goals by driving customer acquisition at a low cost while maintaining a strong return on ad spend (ROAS).
The Challenge
Our Approach
To deliver impactful results, we crafted a dual-platform strategy leveraging both Meta and Google Ads.
Meta as the Awareness Driver
We utilised Meta to generate brand awareness and trust. By showcasing creative content from both well-established and emerging brands that Dry Drinker stocked, we not only saved the client from incurring creative production costs but also leveraged the credibility of the brands they carried to build consumer trust.
Efficient Funnel Development
We implemented broad targeting top-of-funnel campaigns to reach a wide audience, progressively narrowing and refining the audience through the funnel. This allowed us to drive conversions at scale while steadily reducing the cost per acquisition (CPA).
Google Ads for Retargeting and Conversion
Google Ads complemented Meta’s efforts by targeting users with high intent, capturing those who were already familiar with Dry Drinker from Meta campaigns or organic searches.
Retention and Lifetime Value
Beyond acquisition, we collaborated with Dry Drinker to develop broader marketing strategies focused on customer retention and enhancing lifetime value. This ensured sustainable growth beyond initial purchases.
The Outcome
Our integrated approach led to significant growth and efficiency improvements:
60% Increase in Purchases YoY via Meta. With just a 25% increase in spend, we drove a substantial increase in purchase volume.
52% Reduction in CPA YoY. Our funnel-focused targeting strategy successfully brought down the cost per acquisition.
10% Month-over-Month ROAS Growth During the Quiet Season. Even during traditionally slower periods, we optimised campaigns to consistently improve profitability.
Why It Worked
Several key factors contributed to the success of this campaign:
By leveraging content from stocked brands, we avoided significant upfront creative costs while building trust and driving conversions.
Starting broad and progressively narrowing focus enabled us to target the most engaged audiences efficiently.
Ensuring repeat purchases and nurturing customer loyalty created long-term value for Dry Drinker.
By consistently monitoring and adjusting campaigns, we maximised performance even in quieter trading periods.
