HoMedics e-commerce video creative
Producing commercial looking video and photography content.
The Brief
HoMedics is a leading wellness brand dedicated to creating a healthy home environment that promotes relaxation, de-stressing, and simplicity in daily life. Renowned for its diverse range of in-home wellness products, HoMedics manufactures items such as air filters, humidifiers, sleep aids, fitness monitors, and more. With a global presence spanning over 60 countries, HoMedics has established itself as a pioneer in personal wellness, consistently delivering innovative solutions that enhance well-being.
HoMedics sought to enhance its direct-to-consumer (DTC) strategy by increasing the volume and quality of video and photographic content for a variety of products. The goal was to elevate the user experience by providing visual guidance on product usage, ultimately improving customer engagement and satisfaction. The content was intended for both online and offline use, including website integration, digital brochures, email campaigns, high-end print materials, and event collateral.
The Challenge
Over the years of collaboration with HoMedics, it became evident that increasing content output while maintaining consistent quality was essential. The primary challenge was to capture high-quality visual content for over 15 different products within a single day. The shoot needed to take place in a natural home environment, reflecting the brand’s ethos of comfort and relaxation. Models were sourced by PinPoint Media to ensure authentic and relatable usage scenarios. Additionally, the creative assets had to be versatile enough to accommodate various platforms, including social media, search, websites, print, and event use.
To meet HoMedics’ content demands, a well-orchestrated production plan was established. This involved carefully selecting a home environment that mirrored the brand’s values and coordinating a diverse team of models to portray real-life product interactions. The content strategy focused on producing a range of asset types with varying aspect ratios tailored to each platform. Online content emphasized dynamic, engaging visuals suitable for digital channels, while offline assets prioritized high-resolution, aesthetically pleasing imagery for print and event presentations.
The Outcome
The project was a resounding success, with the increased volume of video and photographic content leading to significant brand visibility and improved customer experience. The variety of content formats allowed for optimized digital marketing, enhancing HoMedics’ presence across search, social media, and the web. Additionally, the offline content contributed to the brand’s prestigious image at events and in printed materials. By consolidating the production process and maximizing the output quality, HoMedics recognized substantial cost savings and a stronger connection with its customer base.
