Everleaf Case Study: 268% Conversion Growth
See how PinPoint Media grew Everleaf's Google Ads conversion value by 268.76% & revenue by 9.99% through data-driven Meta & Google campaigns. View results.
The Brief
The Challenge: Scaling Everleaf's Non-Alcoholic Drinks Brand in the UK Off-Trade Market
Everleaf, the premium non-alcoholic botanical spirits brand, partnered with PinPoint Media to elevate brand awareness within the UK off-trade market, leveraging a strategic mix of Meta and Google Ads supported by compelling creative. As a growing name in the non-alcoholic beverage space, a category experiencing significant momentum across the United Kingdom, Everleaf needed a digital marketing partner capable of navigating a complex advertising landscape while building both brand equity and online revenue.
Over the course of 2025, the campaign focus naturally evolved, with increasing emphasis placed on driving conversions alongside awareness. PinPoint Media's team worked to identify high-intent audiences, develop performance-focused creative, and build a full-funnel paid media strategy designed to deliver sustainable returns for the brand.
The Challenge
The Digital Marketing Challenge: Growing a Premium Non-Alcoholic Brand Across Paid Media
Advertising in the non-alcoholic beverage category presented several distinct challenges for PinPoint Media to navigate:
Restricted advertising environment — alcohol category policies across Google Ads and Meta required a highly controlled approach to targeting, messaging, and campaign structure
Unlocking new audiences — expanding reach beyond brand-led demand to activate high-intent audiences for incremental growth
Sustainable returns — balancing brand awareness investment with revenue performance for a lesser-known brand in a competitive market
Performance creative — addressing a gap in conversion-focused assets to unlock stronger paid media results
PinPoint Media responded with platform-specific strategies, performance-led creative, and continuous audience refinement, successfully transitioning Everleaf from an awareness-first approach to a conversion-led growth strategy across H2 2025.
The Outcome
The Results: Data-Driven Digital Marketing Success for Everleaf
PinPoint Media's 2025 digital marketing campaign delivered strong improvements across both awareness and conversion-focused metrics following the strategic transition into H2.
These results demonstrate the impact of a more conversion-focused strategy, with clear gains in both efficiency and scale. By combining platform-specific optimisation with stronger performance-led creative, PinPoint Media successfully built on early awareness efforts to unlock meaningful revenue growth and improved return on paid media investment for Everleaf, reinforcing the value of a full-funnel approach for premium drinks brands in the UK market.
The Results
Key Performance Metrics:
Google Ads impressions: +86.8%
Meta Ads CPM: -33.5%
Meta Ads Link Clicks: +55.9%
Meta Ads Frequency: +22.43%
PinPoint Media — UK Digital Marketing Agency
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Call Directly: 020 7123 6589
Offices:
London: PinPoint Media, 1st Floor, Old Street Works, 197 City Rd, London EC1V 1JN
South West: PinPoint Media, 43-45 Promenade, Cheltenham, GL50 1LE
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