Emily Veg Thins
Getting it right on social media doesn’t have to be dull.
The Brief
Emily Snacks wanted a suite of content to help advertise their Thins range on social media. The content needed to cover YouTube as well as Facebook, Instagram and TikTok.
It was key that the videos communicated their main message, that eating healthy doesn’t need to be dull.
The Challenge
As their main message is about healthy eating not being dull, it was important that the content was as exciting and eye-grabbing as possible. As the client wanted a retro vibe we used stock footage to try and recreate the 80s broadcast look and feel, juxtaposed against the fun and vibrant packaging and onscreen text.
To complement the longer video for YouTube, we also created shorter versions in square, which were optimised for Instagram and Facebook as well as short and sharp animations for TikTok and Instagram stories.
The Outcome
The team at Emily Snacks were thrilled to have a suite of content, which both supported their content strategy and messaging, as well as being optimised for each individual social media platform.
